Bundling mobile money with mobile technology increases the odds customers will remain with a wireless carrier even if the price rises, research shows.

Lehigh University Business Thought Leadership

Mobile Money + Mobile Technology Keeps Customers from Roaming

The Lehigh University Business Thought Leadership, ilLUminate, offers thoughtful perspectives that shine light on interesting and often complex issues and questions related to the business of business. Find out more at http://cbe.lehigh.edu/blog.

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Lehigh University Business Thought Leadership