Business
In this episode, how a love of mountain-biking, combined with a passion for building strong communities, led to the creation of an 8-figure online store, along with a swag of industry awards and recognition at the highest level of eCommerce in Australia. Mountain Bikes Direct is a very unconventional business. And co-founder Jen Geale is a very unconventional business owner. And that's what makes this story so very interesting. You see, this 8-figure business which started in 2012 sells Australia's largest range of mountain bike parts, clothing and accessories, yet has no physical shop-front, all the staff work remotely from the comfort of their own homes across three countries, if you're a customer you wont find a number to call if you have a question or complaint... yet the customer service offering is exceptional, and on their biggest sales day ever, Jen and her family were kicking back on the beach! In her role as General Manager, Jen says her goal is to ensure a high level of Kum-ba-yah across the business! Tim catches up with Mountain Bike Direct's wonderfully enthusiastic GM as she sat relaxed, cross-legged on her couch in her Gold Coast home, which doubles as the business's office (hubby Michael was quietly working away upstairs) where she talked openly. "For some people, being all-consumed by the business, giving it everything and not sleeping... that may be where they want to be; and that's fine. Its not what I wanted to do, its not what we wanted to do, its simply just not our version of success" Jen Geale - MTB Direct Support the show.