James Barnes - who leads ACRONYM's measurement work - joined us to talk through persuasion and a new testing framework that has allowed us to measure our impact when it comes to weakening the public's approval of Trump.

FWIW

Moving The Needle Against Donald Trump

The 2020 race for the White House isn’t just playing out on the ground, it’s being waged where Americans spend the majority of their time: online, on their smartphones and in their newsfeeds. Each episode will examine how technology has transformed our politics and take you into the digital spaces where the race for the White House will be won. Hosted by Tara McGowan, the FWIW Podcast is owned by Courier Newsroom + produced by Wonder Media Network.

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FWIW