Business
A business is not a business unless that business has clients or customers. The number one reason why you are in business, is to be able to provide value to individuals who need the service or the product you have. In this episode, we're going to be talking about how do you connect and communicate to those clients, so they become individuals who want to patronize your business and be someone who markets your business word of mouth. Today I interview Colin Jeffries Co-Host of the Rethink Marketing Podcast. Colin has over a decade of experience helping businesses reach the right audiences at the right time with messages that galvanize to action. His background in digital marketing, content marketing, advertising, branding, strategy, and segmentation help him bring a holistic perspective to help organizations grow. Colin has honed his skills by serving in a wide array of industries, including SaaS, financial services, hospitality, home improvement, consulting, and life sciences. He currently co-hosts The Rethink Marketing Podcast, leads marketing initiatives for BrightView, and serves in advisory roles for several growing companies.