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About This Episode Nadine Joseph is the founder and entrepreneur behind Peak and Valley - a small health and wellness company that offers science-backed, and honest products to the world of wellness. The brand is known for its plant and fungi based natural, vegan, and sustainable herbal blends, that seek to balance stress. Joseph was dealing with chronic stress, anxiety, fatigue, and skin issues when she happened to be working at a lab researching the neuroscience of stress. After months of dedicated personal research, she discovered the stress relieving properties of adaptogens—mushrooms and herbs like reishi mushroom and ashwagandha—tested them out in smoothie blends and experienced calming effects, healed eczema, and less adrenal fatigue. In her journey to heal her conditions, Peak and Valley Co was born. “Adaptogens help balance your body’s reaction to stress. They do this by acting on something called your neuroendocrine system. This is where the really intricate conversations between your brain and neurohormonal system take place. If you have the chronically high cortisol levels, that's gonna translate into a fatigued neuroendocrine system. This affects your immune system, mood, energy levels, and sex drive. By incorporating adaptogens into your life, you can balance that response.” Joseph’s research background gave way to her company’s high sourcing standards for the quality, sustainability, and conditions of the mushrooms and herbs in her products. As a result of this, Peak and Valley Co works with sustainable ingredient supply companies like Diaspora who directly source and supply carefully selected ingredients from independent farmers in India. In This Episode You'll Hear - How Nadine's research career led her to start the company - Using digital marketing and social media to grow your business - How Peak and Valley is helping people balance stress - Advice for aspiring entrepreneurs Resources From This Episode Nadine Joseph on Instagram | Peak and Valley on Instagram | Peak and Valley Site Madame Blue on Instagram and LinkedIn | Office Chats on Instagram Share The Podcast The Madame Blue community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach, so here’s how you can help: - The most powerful way you can support this podcast is by leaving a review on Apple Podcasts or Spotify. - Follow us on Instagram and share your favorite Office Chats episodes with your friends and on social media. Tag or mention @officechats so we can give you a virtual high five and a thank you! With your support, we hope to expand our reach in inspiring future founders and entrepreneurs. Thank you!