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The admissions committee is looking for the Wizard of Oz combination, you have to have brains, you have to have heart, and you have to have courage, says Betsy Massar of Master Admissions.Unlike your test scores, transcripts, or recommendation letters, your essays are the one component of your application package that you can have 100% control over. Join us as we speak with top admissions experts on tackling the personal essay. How do I start writing my essay, How should I tailor my essay for a particular school Our guests will provide you with advice and insight on translating your personal history into examples of leadership, and how to write a well-rounded and successful essay.