Business
A newly minted Vice President at Fletcher Marketing PR with her recent promotion at the firm, Sarah Merrell combines an achievement-driven career in public relations with her newfound (and literal) fame as a social media influencer in the motorcycling enthusiast space. Her vision of helping bring more women into motorcycling powers the torque behind her own meteoric rise in social media, with a perfect marriage of interweaving professional focus with a personal passion (not to mention literal marriage to her husband Jud, who initially inspired her path to the sport and routinely joins her on the road, on his own two wheels!). With nearly 70,000 Instagram followers (sarah__merrell), Sarah has cultivated an enthusiastic fan base as an authentic rider and motorsports aficionada. In this episode, Sarah explains how she evolved from a timid rider always on the back of her husband's bike, to becoming an accomplished and noteworthy bike-owner and rider in her own right ... and how she carefully cultivates that following in a niche sport of dynamic brands at every turn. Sarah shares her work and perspectives as a VP at Fletcher Marketing PR, where she integrates her personal experience and knowledge as an influencer and an accomplished woman in business into achieving campaign-traction for clients across the spectrum of strategic brand communications.