Business
What kind of madman would actually consider changing his name to Landing Page? Our own Woj Kwasi had an inkling Oli Gardner fit the bill. That's why he pinned down the globe-trotting orator for an insightful interview at MozCon for episode 16 of WojCast. Woj and Oli explore Oli's journey from Edinburgh to Canada, Unbounce's history and its future with artificial intelligence, the power of insights over data (and how to get them), how to improve the conversion rates of almost anything, and whether there's anything Oli can't optimise. MacGyvering your way through this episode and try to capture the sweet spots on camera — that's the Landing Page way.