Business
How optimistic should a business plan be? When a business starts, the thinking is about success and the plan will be optimistic. This is appropriate, but there is an issue of credibility linked to the degree of optimism. For the realistic long-term (3-5 years) and the realistic short-term (6 months to 1 year), the plan goals should be reasonably achievable for the plan to be credible. As a business matures, the setting of plan goals can have a significant effect on business growth.