Business
Sparkling Water (Bubble Water) is exploding. At nearly 30% year over year, the industry is taking over the bottle drink industry. We're hopping into this video to figure out the 'Why' and 'How' for the marketing, branding, packaging, and importantly the taste of three well-known sparkling water brands. Find them on Amazon:Spindrift: https://amzn.to/35C7ymaTopo Chico: https://amzn.to/32tGgfFHiball: https://amzn.to/3iuBJiP Spindrift Facts - America’s First Sparkling Water Made with Real FruitInteresting Fact #2 - Bill named his drinks Spindrift, the refreshing spray that blows off of a breaking wave. Topo Chico Facts - Legend holds that an Aztec King discovered Topo Chico when seeking a cure for the mysterious illness ailing his daughter.Interesting Fact #2 - Topo Chico Hard Seltzer will launch in the United States in 2021 (Announced by Coca-Cola on July 30th, 2020) HiBall Interesting Fact - Todd, the founder, began selling the company's signature energy drinks out of the back of his car. Resources: REBL Jane: https://rebljane.com/Vortic Watch Company: https://vorticwatches.com/ Want to create a product based business? Start here: https://productsworthtalkingabout.com... Looking for more business resources? Check out our comprehensive resource page: https://productsworthtalkingabout.com... Connect with Products Worth Talking AboutIG: https://www.instagram.com/productswor...FB: https://www.facebook.com/productswort...LinkedIn: https://www.linkedin.com/company/pwta Company 1: Topo Chico (Means: Little Mole)Year Founded - 1895 Founders - Unknown? Employees on Linkedin - 50Also bottles Coca Cola in MexicoLocation = Plano, TX (sourced from and bottled in Monterrey, Mexico)Recorded Funding = Purchased by Coca-Cola in 2017 for $220 mil Company 2: Hi★Ball (Energy Seltzer)Year Founded - 2005Founders - Todd BerardiEmployees on Linkedin - 1 (Other sources show 20)Location = San Francisco, CARecorded Funding = Anheuser-Busch purchased Hi-Ball in 2017 Company 3: SpindriftYear Founded - 2010Founders - Bill CreelmanEmployees on Linkedin - 102Location = Waltham, Mass.Recorded Funding = $70m+ (8 investors, Series C for $30 million closed March 2020) (Sales of $37.4M in 2019)