Adam and Jonathan emphasize the importance of understanding the language and jargon of your target audience. They discuss how using the right terminology can establish credibility and build trust with potential customers. They also explore the concept of status and how it can be leveraged in marketing to make customers feel smarter or more sophisticated. The hosts stress the significance of making customers feel something and creating a sense of peace of mind. They also delve into the customer journey and the importance of meeting customers where they are in their decision-making process.
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- Understanding the language and jargon of your target audience is crucial for establishing credibility.
- Leveraging status can make customers feel smarter or more sophisticated.
- Making customers feel something and creating a sense of peace of mind are essential in marketing.
- Meeting customers where they are in their decision-making process is key to effective marketing.
- "Language they speak is very important." - Adam
- "Knowing your audience...is going to help you relate to them." - Adam
- "Make them feel. That is crucial." - Jonathan
- "Understanding the audience is so much more crucial than people give it credit for." - Jonathan