Outland Denim’s James Bartle on creating a business with a strong social conscience | #10

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Idea Exchange American Express

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In this episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry. Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse. Ten years on, the Outland Denim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Megan Markle and Leonardo diCaprio.   Support the show.