Business
For this Over A Pint, Andrew heads outside of the real estate industry and sat down with John DeMato, a branded lifestyle portrait photographer. When the pandemic hit, John quickly pivoted to virtual photography while he himself was sick with the virus. “Images help build relationships. You need to have a balance between being a super hero and being relatable.” John talks about creating a balance between content that positions the client as the authority in the space of their expertise. A combination of powerful images whether in person or online and mixing that with a look behind-the-scenes. Showing your day-to-day and process into becoming that industry authority. Watch this episode to find out more on content strategy! Want to connect with John? Visit https://www.johndemato.com/