Business
“I fundamentally believe that if you have a story or a skillset that can make someone’s life better, it’s your obligation as a person to share that,” says Whitney McDuff, PR Strategist, Speaker and Founder of Whitney McDuff Consulting. As a PR consultant, Whitney has worked with her fair share of clients whose lack of confidence holds them back. Whitney excels in helping these individuals implement simple yet impactful branding strategies, so they can realize their full potential and share their gifts with the world. Whitney first started her consulting business as a side hustle, but it quickly became a full-time gig. While many entrepreneurs struggle to find clients, Whitney had the opposite problem: her client base was growing far quicker than she could keep up with it. On the brink of burnout, she enlisted Vanessa to help her repackage her offerings and establish better boundaries. By taking this step, she gained more time, she rediscovered the joy in her work and her business exploded! Tune into this week’s episode of Get Rich Without Being a Bitch for a conversation with Whitney about the power of PR and owning your value. Learn about the importance of pitching to people not publications, how to repurpose your content for a greater impact and why surrounding yourself with people who are where you want to be is the key to long-term success. Most importantly, learn why PR doesn’t have to be complex, expensive and inaccessible; in fact, it’s often the simplest solutions that yield the greatest results. Quotes • “When you start running your own business, there is some radical accountability and responsibility that comes with that because you’re it. Every success is yours, every failure is yours, there’s no one else to blame, there’s no one else to shoulder that with.” (4:59-5:12) • “It was really coming to a point...where it was all good things that were happening, so I felt almost a little bit guilty, feeling bad for needing help. I don’t know if that’s just a thing that women go through; it’s a terrible habit that we have. But everything was starting to suffer. My health couldn’t maintain that, my mind couldn’t maintain that. I was just really starting to reach a point where I was about to hit burnout.” (8:15-8:46) • “I’m saying that I value self-care, I value my family, I value my friends, I value all of these things, but my calendar was absolutely not reflecting that.” (11:00-11:10) • “We have so much access to information now….Now, you can see what everyone in your world is doing all the time, and it causes a lot of, ‘Am I good enough to do this? Do I have a story worth telling?’....And the reason my company started was because I fundamentally believe that if you have a story or a skillset that can make someone’s life better, I think it’s your obligation as a person to share that.” (19:50-20:16) • “Always think about what’s going on, what are people already talking about, what is the need that you’re solving and the story that you’re telling that’s going to help shift someone’s life and make it better. That’s what we always want to think about in a pitch.” (25:20-25:33) • “Sometimes it just takes the right moment, the right mindset and the right message to really change someone’s life. So reshare your content! Because you have new people that haven’t seen it or maybe the way that you address it in the second pitch resonates with someone.” (36:23-36:39) Links To learn more about Whitney McDuff, visit: https://thepowerofproteus.com/ Follow Vanessa Shaw on Instagram Vanessa Shaw on LinkedIn https://businessgrowthacademy.com/ Join The Million Dollar Group on Facebook Podcast production and show notes provided by FIRESIDE Marketing