Business
Welcome to another edition of The Business of Social Podcast, panel edition! On this episode David was joined by 4 fantastic guests, who are all leaders at some of the largest brands in the apparel and products space: Don Lane - CMO @ Saucony Steve Lesnard - VP, Mktg and Product Creation @ The North Face Nate Checketts - Nate Checketts - CEO @ Rhone Hilary Hartley - President, North America @ Victorinox Swiss Army The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation. Questions/Topics Include: What immediate challenges did you face when the pandemic hit? How did you rise to that challenge? During this time, how has your team innovated and pivoted? What are some effective strategies you’ve been able to use with everyone working remotely? With traditional marketing being affected, what digital, app or social pivots did you make to adjust? What have you learned in terms of leadership and teamwork during this? What are some tools/resources you use to make your life easier? -- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...