Patrick Bosek: Structured Authoring for Future-Proof Content – Episode 98


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Content Strategy Insights


Patrick Bosek Patrick Bosek helps businesses author and manage content that is structured so that it can be used for many purposes, not just one-off publications. Structuring documentation this way creates intelligent content that both addresses current customer needs and anticipates future demands. The DITA standard underlies this approach to creating and managing the smart, adaptable content that modern businesses need to complete their digital transformation. We talked about: the benefits of componentized content over systems that work from a page paradigm the benefits of a future-looking approach to content distribution the difference between operating from an "authored" perspective and a "published" perspective the use of DITA and XML in structuring enterprise content the benefits of DITA, a stable, battle-tested standard the differences between how you store comment and how you format it for delivery on the web his thoughts on "digital proximity" - the idea that shoes the importance of putting your content to the user in a way that is sensitive to their context in the moment and in the language they speak how componentizing your content future-proofs it for presentation in new contexts his take on digital transformation as it pertains to content Patrick's bio Patrick Bosek is a co-founder of Jorsek Inc, makers of easyDITA. Since beginning with Jorsek in 2005 Patrick, has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry. Follow Patrick on social media Twitter LinkedIn Write The Docs Slack Video Here’s the video version of our conversation: Podcast intro transcript This is the Content Strategy Insights podcast, episode number 98. Mention the word "content," and most people immediately think of publications like books, web pages, and social media posts. Patrick Bosek is quick to point out that we live in a post-publication content world. Yes, books and web pages still exist, but nowadays your content needs to be created and shared in ways that let you use and re-use it intelligently. The DITA standard drives his approach to managing the smart, adaptable content that modern enterprises need. Interview transcript Larry: Hi, everyone. Welcome to Episode Number 98 of the Content Strategy Insights podcast. I'm really happy today to have with us Patrick Bosek. Patrick is the CEO of a company called Jorsek which makes easyDITA and other products. Welcome, Patrick. Tell the folks a little bit more about your role there at Jorsek and a little bit about easyDITA. Patrick: Yeah, sure. Thanks, Larry. So easyDITA is our primary product. It's a component content management system. It's really focused on product reference and knowledge content. So you can think of that as being a full range of things, from knowledge bases, help articles, to product documentation that would more typically, or maybe historically, be delivered as a longer format. So it can really handle everything from very componentized, atomized content, all the way up to very large books, thousands and thousands of pages, and then it manages the whole content life cycle around it, and presents a platform for actually getting it out through different channels to the end user. Larry: Nice. A lot of my listeners, I know, work in... There's a whole range of ways you can publish stuff in the digital world now, but a lot of people come out of the conventional CMS world, where it's kind of like the authoring process of putting the thing in the CMS, and then how it's stored, and then how it's ultimately displayed. There's almost, not quite a one-to-one correspondence, but it's a pretty... the same blob going through the system.