We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important. We also discuss why podcasting is the easiest, fastest, most powerful way to build your personal brand, especially when you are just starting out. HIGHLIGHTS: <ul> <li>Learn why branding with podcasting works</li> <li>Find direction for your personal brand</li> <li>Discover different personal branding business models</li> <li>Create opportunities for yourself</li> </ul> QUOTES: "My personal brand has been able to help me get in a lot of doors, get a lot of opportunities, and build some amazing relationships because people knew more about who I was before we even shook hands." "I will tell you this, I've been in entrepreneurship my entire life, but I started podcasting and that's what helped me build my personal brand." "I would say if you're podcasting, the best thing you can do is connect with other experts in your industry. This is why I think everybody who takes their personal brand seriously has a podcast." "If you're trying to level up your personal brand in a specific market where you're unknown, do interviews." GUEST LINKS Chris's website: <a href= "https://www.thecoachchris.com/">thecoachchris.com</a> Podcast: <a href= "https://podcasts.apple.com/us/podcast/the-personal-branding-playbook/id1288889906">The Personal Branding Playbook</a> <a href= "https://www.facebook.com/ElitePodcastMarketingAgency">Facebook</a> <a href= "https://www.instagram.com/TheCoachChris_/">Instagram</a> <a href="https://twitter.com/TheCoachChris_">Twitter</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Brands On Brands | Personal Branding & Podcasting

Podcasting is Branding with Chris Hines | Ep. 151

Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley.  We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas. Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. HIGHLIGHTS: <ul> <li>Discover what true content marketing is</li> <li>Figure out what platform works best for you</li> <li>Allow yourself to be comfortable with your content</li> <li>Understand what it means to own your content</li> </ul> QUOTES: "I don't even think about content as being separate from marketing necessarily." "The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content." "I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?" "I think the important thing is to launch something that you own and not on a social channel." GUEST LINKS Websites: <a href= "http://www.marketingprofs.com">www.marketingprofs.com</a> <a href="http://www.annhandley.com">www.annhandley.com</a> Instagram: <a href= "https://www.instagram.com/annhandley/">@annhandley</a> Twitter: <a href= "https://twitter.com/annhandley">@annhandley</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Content Marketing and Blogging with Ann Handley | Ep. 161

We're talking about your podcasting equipment, especially for beginners. What are the things you need to record and to get going with your first podcast? There is a lot of content on the web, lists that already tell you what podcast equipment you can buy, what you need to buy, et cetera... However, I'm going to break down for you today what you need to start versus what you need as you grow and move forward. HIGHLIGHTS: <ul> <li>Discover the 4 essential pieces of equipment you actually need</li> <li>Find out what the best software is for podcasters</li> <li>Learn what you'll need as you grow</li> </ul> QUOTES: "You need a dynamic microphone so that you are only picking up the sound that is four inches from the microphone." "If you're doing interviews, record everything in video. Whether you use it or not at the beginning doesn't matter." "Sometimes your software is just as interesting to know about when you're moving into this field." <a href="brandsonbrands.com/blog">brandsonbrands.com/blog</a> <a href="brandsonbrands.com/resources">brandsonbrands.com/resources</a> <a href= "brandsonbrands.com/10-podcasting-ideas-for-beginners">10 Podcasting Ideas For Beginners</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Podcasting Equipment for Beginners | Ep. 160

Today we talk with Jasmine Star, a business strategist and photographer, who helps entrepreneurs grow their social platforms and personal brands, especially on Instagram. She teaches others how to use social media to connect and engage with followers. HIGHLIGHTS: <ul> <li>Listen to Jasmine's best tips for finding your passion</li> <li>Learn what to watch out for as a creative person</li> <li>Discover important Social Media growth tips</li> <li>Give yourself permission to be real and authentic</li> </ul> QUOTES: "When people are excited about a business, they will buy when they want. When people are excited about a person, they will buy to support and support is endless." "An experience is simply what somebody will say about you when you walk out of the room." "If people think, 'I don't know what I'm passionate about,' my advice is to make a list of what you like to do, truly, and then start doing." "Consistency is the only path to growth. I don't care if you have all of the hacks and all of the secrets. I don't care if you have a massive ad budget. True growth, organic growth, conscientious growth, engaging growth, comes on the back of consistency all day, every day, no matter what digital marketing hack there is out there." GUEST LINKS Personal Website: <a href= "https://jasminestar.com/">jasminestar.com</a> Social Curator: <a href= "https://www.socialcurator.com/">socialcurator.com</a> Instagram: <a href= "https://www.instagram.com/jasminestar/">@jasminestar</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Personal Branding on Instagram with Jasmine Star | Ep. 159

This week we talk about the cover art for your podcast. We're talking about your podcast artwork, how to make it, what to think about when designing it, and all the things you need to know to make the one that is going to be best for your show.  Your podcast cover art is the first thing your potential audience will see when choosing your show. This is how they go about deciding between your show and someone else's show.  HIGHLIGHTS: <ul> <li>Discover why you need great cover art</li> <li>Find out the importance of a professional vs. amateur look</li> <li>Learn what to include in your cover art</li> <li>Understand the best practices for branding your show</li> </ul> "Make sure you have clarity of message in the images you use as well as the words you use in your title. It is important. You have to be able to convey what your show is about." "Though the content might be applicable to everybody, the people that you're hoping to have as customers know that you are specifically talking to them." "Anytime someone searches for a show, you're going to be compared to other people and to other shows."  MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Podcast Cover Art Tips | Ep. 158

We have a fast-paced interview today with none other than Owen Video from Video Marketing School. Owen provides high-level YouTube channel strategies for brands & industry thought-leaders. His techniques are proprietary, proven, and highly effective for raising brand awareness & driving online sales. Owen has a unique process for creating and scaling success on YouTube with videos that leverage the YouTube algorithm to get hundreds of thousands of minutes of watch-time from targeted audiences. HIGHLIGHTS: <ul> <li>Learn why video is great content to repurpose</li> <li>Discover the 4 points of the Video Pro System</li> <li>Understand the differences between Biztubers and YouTubers</li> <li>Find out how to leverage video for your personal brand</li> </ul> QUOTES: "You have to have a name for your channel and a value statement for your channel." "If you can just crank out video while all of your competitors are in la-la-land, then you're going to find yourself the number one person in your field, and it will be apparent in your revenue." "I think in today's business, there's really no difference between your company brand and your personal brand." GUEST LINKS  Website: <a href= "https://thevideomarketingschool.com/">TheVideoMarketingSchool.com</a> YouTube: <a href= "https://www.youtube.com/user/simplebusinessvideo">Simple Business Video</a> Instagram: <a href= "https://www.instagram.com/owenvideo/">@owenvideo</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Video Marketing School with Owen Video | Ep. 157

The secret to marketing has always been messaging and attention. This combination is how you share the truth that's inside of you, and how you get in front of all those people. This week we're talking about why you should create less and repurpose more, the secrets of content marketing. I'll be listing my top ten reasons why content marketing should include repurposing content and why it's probably more important than the content creation itself.  HIGHLIGHTS: <ul> <li>Discover statistics behind content discovery</li> <li>Choose your comfort zone for the creation process and then use repurposing to get your content where others find it</li> <li>Find out how to amplify your message</li> <li>Learn to have the algorithm work for you </li> </ul> QUOTES: "Creating content for your brand is one of the best ways to help people discover you, get them to like you, and ultimately convince them to purchase from you." "Today's the day to start creating content to help you find your voice, develop your message and speak to your customers through your content. There are so many choices today for content creators. There are no excuses anymore." "Most of the content creators I've met (or see what they put out there) are doing a great job creating, but are not fully amplifying their message." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

10 Reasons to Start Repurposing Content | Ep. 156

Today we talk about productivity for entrepreneurs and how to find more efficiency within your business. My guest today is Kate Erickson. She is the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal is to help entrepreneurs ditch busy and achieve financial and lifestyle freedom. This podcast will inspire, encourage, and teach you how to start embracing time management in a way that makes you feel free. HIGHLIGHTS: <ul> <li>Understand what it means to be productive, not busy</li> <li>Learn how to "take inventory" of your tasks</li> <li>Find out what commitments are important to you</li> <li>Start focusing on tasks you love</li> </ul> QUOTES: "If you think about it from an ROI perspective, (return on investment) think of the investment as your time. Usually, people talk about ROI in terms of, “Okay, I spent this much money. How much should I get back?” "Taking inventory is just having a sheet of paper or online note-taking system and recording every single thing that you work on, that you spend your time on in a given week."  "As entrepreneurs, as brand creators, we're constantly coming up with ideas. We might think, oh, that sounds awesome. Brain dump it, put it on a list. You won't forget it." GUEST LINKS Website: <a href= "http://www.ditchbusy.com">ditchbusy.com</a> and <a href= "http://www.eofire.com">eofire.com</a> Instagram: <a href= "https://www.instagram.com/katelerickson/">@katelerickson</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Productivity for Entrepreneurs with Kate Erickson | Ep. 155

Today we're talking about how to format your podcast. There are a lot of questions that people ask when they're getting started. I have the top nine questions all categorized for you today and answered so that you can get moving and start building your show. These choices give your show the structure it needs to deliver a consistent experience for your audience. You have to give your show an identity that people understand when they are searching for you. HIGHLIGHTS: <ul> <li>Understand the importance of having a structured format for your podcast</li> <li>Determine the parameters of your episodes</li> <li>Learn different hosting and writing styles</li> <li>Discover different production methods</li> </ul> QUOTES: "The reason that most people ask these questions is that they think, 'Well, I've seen so many different examples of what shows are out there. I don't know which one to pick and what would be the best one that would suit me.' " "I love weekly shows. If you can do it daily, good for you. The more frequency you have, the better your show is going to do. However, most people can't keep up with that pace." "People are looking for consistency and will be looking for you every week to drop new content. If it takes you a month to have a new show, they're going to forget about you. It's just the way people think and work." "I encourage you to do visuals whenever you can. It doesn't mean you have to publish it as that, but you have those assets in the future in case you want to turn them into a YouTube show or something like that." CONNECT WITH BRANDON Blog: <a href= "http://www.brandsonbrands.com/154">www.brandsonbrands.com/154</a> Episode Mentioned: <a href= "https://www.brandsonbrands.com/150">www.brandsonbrands.com/150</a> Repurposing Content: <a href= "http://www.brandsonbrands.com/resources">www.brandsonbrands.com/resources</a> Coaching Call: <a href= "http://www.brandsonbrands.com/coach">www.brandsonbrands.com/coach</a> Instagram: <a href= "https://www.instagram.com/brandonbirkmeyer/">@brandonbirkmeyer</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Choosing the Right Podcast Format | Ep. 154

My guest today is Jessika Phillips, a social media strategist known for her dedication to relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relationships every day.  She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell.  Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media midwest conferences, Social Media Week Lima. Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does.  HIGHLIGHTS: <ul> <li>Learn how to nurture relationships for your business</li> <li>Get people hyped about you and your products or services</li> <li>Hear Jessika's C.A.R.E. methodology for building and growing relationships</li> </ul> QUOTES: "I say relationships are the currency of business today, honestly, because they are powerful." "I think people get too caught up in the tools and not the technique, how they're showing up." "I tell our clients to out care the competition, seriously. Truly care. It has to start from the inside out." GUEST LINKS Personal website: <a href= "https://jessikaphillips.com/">jessikaphillips.com</a> NOW Marketing Group: <a href= "https://nowmarketinggroup.com/">nowmarketinggroup.com</a> <a href= "https://www.instagram.com/relationshipmarketingjessika/">Instagram</a> <a href="https://twitter.com/JessikaPhillips/">Twitter</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Relationship Marketing with Jessika Phillips | Ep. 153

Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly.  Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them.  HIGHLIGHTS: <ul> <li>Discover the importance of categories and keywords</li> <li>Learn how to make your podcast searchable</li> <li>Figure out what your 'line in the sand' is</li> <li>Understand the importance of including your audience</li> </ul> QUOTES: "Most of our shows can be put into multiple buckets, but when someone is actually looking for your content, if they were going to go on a category search, where would they start? Think about that and pick something." "Think about what you believe in. That determines how you will own your corner, your niche." "The questions you ask and the guests you bring on will all start to flow from this core premise, this line in the sand you've drawn." "When I'm going into naming my podcast, I want to figure out what is it that my audience is looking for?" CONNECT WITH BRANDON Blog: <a href= "http://www.brandsonbrands.com/152">www.brandsonbrands.com/152</a> Repurposing Content: <a href= "http://www.brandsonbrands.com/resources">www.brandsonbrands.com/resources</a> Coaching Call: <a href= "http://www.brandsonbrands.com/coach">www.brandsonbrands.com/coach</a> Instagram: <a href= "https://www.instagram.com/brandonbirkmeyer/">@brandonbirkmeyer</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

How to Name A Podcast | Ep. 152

Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with. Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started. HIGHLIGHTS: <ul> <li>Get 10 podcasting ideas you can start today</li> <li>Learn how you can use your experiences to create content</li> <li>Find out who to interview</li> <li>Understand the important questions to ask before you begin</li> </ul> QUOTES: "Remember, building your brand is a journey. Take your time with it, tackle the little items each day, and move forward. Keep moving forward." "Tap into those topics that you literally could talk about, based on your personal experience, on and on and on, because what's going to take your podcast to the next level is a level of experience." "Podcasting is one of the easiest ways, bar none, to build your personal brand." CONNECT WITH BRANDON Blog: <a href= "http://www.brandsonbrands.com/150">www.brandsonbrands.com/150</a> Repurposing Content: <a href= "http://www.brandsonbrands.com/resources">www.brandsonbrands.com/resources</a> Coaching Call: <a href= "http://www.brandsonbrands.com/coach">www.brandsonbrands.com/coach</a> Instagram: <a href= "https://www.instagram.com/brandonbirkmeyer/">@brandonbirkmeyer</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

10 Podcasting Ideas for Beginners | Ep. 150

Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve. Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem. Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand. Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book. <h2>HIGHLIGHTS:</h2> <ul> <li>Why is it so important to find your purpose</li> <li>How to develop your skill set in order to help people</li> <li>How constant practice and personal growth leads to a sustainable business</li> <li>How to find your one word to help you find your purpose in all that you do</li> </ul> <h2>QUOTES:</h2> "Serving others, helping others hits the same part in your brain as having food and having sex." "I’m trying to find different ways and different angles to help people believe more in themselves because I think it’s the world’s biggest problem." "It’s not about me, it’s about the mission." <h2>GUEST LINKS</h2> Website: <a href= "http://evancarmichael.com/">EvanCarmichael.com</a> Book: <a href= "https://www.amazon.com/gp/product/1642934917/ref=dbs_a_def_rwt_bibl_vppi_i2"> Built to Serve</a> Instagram: <a href= "https://www.instagram.com/evancarmichael/">EvanCarmichael</a> YouTube: <a href= "https://www.youtube.com/user/ModelingTheMasters">Modeling The Masters</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Find Your Purpose with Evan Carmichael | Ep. 149 (Rebroadcast)

Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more! Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you. HIGHLIGHTS: <ul> <li>Why personal branding is so important</li> <li>What holds people back from building a brand</li> <li>How to start your own brand and stand out from the competition</li> <li>What role your personal reputation plays in branding you</li> <li>Some advice on using your voice to attract the audience around your brand</li> </ul> QUOTES: "The big issue is not fear, it’s change." "Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business." "We are here to solve people’s problems, that’s it." GUEST LINKS Episode Links: Chris’s personal site: <a href= "https://www.chrisducker.com/">https://www.chrisducker.com/</a> Chris’s business site: <a href= "https://youpreneur.com/">https://youpreneur.com/</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Understanding Personal Branding with Chris Ducker | Ep. 148 (Rebroadcast)

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web. HIGHLIGHTS: <ul> <li style="font-weight: 400;">How Brooke sought out and went about collaborating with Mark Schaefer.</li> <li style="font-weight: 400; text-align: left;">What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business.</li> <li style="font-weight: 400;">When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product.</li> <li style="font-weight: 400;">Why templates are key to streamlining your work as a marketer and getting the most bang for your buck.</li> <li style="font-weight: 400;">Some of the tools and content management systems Brooke uses in her marketing work.</li> <li style="font-weight: 400;">What factors you should consider when seeking out a branding specialist for your own company.</li> <li style="font-weight: 400;">Who is Brooke and B Squared Media’s ideal client?</li> <li style="font-weight: 400;">Why Brooke and her colleagues offer “customer care” as opposed to “customer service.”</li> <li style="font-weight: 400;">The reason Brooke went from thinking selling was more important than branding to the other way around.</li> </ul> QUOTES: “You want to work smarter, not harder with your content.” “As an entrepreneur, anytime you can save time and save money, that’s a golden ticket for a win.” “You need to be the Goldilocks of social media tools… go find out which is just right for you.” “No one can be your brand the way you can.” “How are you going to tie those efforts to actual business outcomes?” “Really smart branding also sells without selling.” Guest Links: B Squared Media - <a href="https://bsquared.media/">https://bsquared.media/</a> Marketing Companion podcast - <a href= "https://businessesgrow.com/podcast-the-marketing-companion-2/"> https://businessesgrow.com/podcast-the-marketing-companion-2/</a> Brooke on Twitter - <a href="https://twitter.com/BrookeSellas">https://twitter.com/BrookeSellas</a> Brooke on LinkedIn - <a href="https://www.linkedin.com/in/brookebsellas">https://www.linkedin.com/in/brookebsellas</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Creating Marketing Systems with Brooke Sellas | Ep. 147 (Rebroadcast)

Personal branding strategy and podcasting tips every week! Brands On Brands is a top 100 marketing podcast for content creators, coaches, & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top marketing experts. *Learn to convert 1 hour into 1 month of content with my FREE Content Repurposing Guide at: www.brandsonbrands.com/toolkit Your host, Brandon Birkmeyer, spent 18 years crafting the brand strategy for Forbes top 100 brands at the largest ad agencies in the U.S. And today, he is a personal branding expert, coaching on all things personal branding, content marketing, and podcasting. To work with Brandon, go to www.brandsonbrands.com/coach