How do opinion polls actually predict whose going to win an election? Learn how the UK electoral system makes predicting elections especially difficult.

Opinion Polls in a Nutshell - for iPod/iPhone

Polls and predictions

Ever wondered how opinion polls work? As election fever grows - so does the importance of opinion polls which today are an essential part of modern political life. Political strategists, voters and the media all lap up the data generated - but where does it come from? How many people do you need to interview to get trustworthy data? and just how easy is it to predict the future based on the opinions of the present?

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Opinion Polls in a Nutshell - for iPod/iPhone