Business
Brand touches and impacts everything we do. Yet, we don't often think about brand beyond shiny messages or cool logos ... but we should! With the acceleration of digital transformation, and the sudden pause of physical interactions, brand has quickly jumped to the top of the priority list for many B2B organizations. In fact, one-third of CMOs now place it as a top marketing capability, according to Gartner. It's time to shift the focus on how to have a brand perspective, make sure purposes are communicated and how you're differentiating yourself from the competition. Michael Ruby, Chief Creative Officer at Retina Communications (the ANA 2020 Agency of the Year), will shine a light on the importance of brand in 2021 and beyond during his session at the upcoming B2B Marketing Exchange, which he will present alongside his CEO Ted Kohnen.