Pricing Basics: Why discounts are the worst thing you can do for a values based business and what to do instead | GB21

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Good Business

Business


Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.