Business
If you liked this interview, please go to iTunes and subscribe. Have you ever bought a pen or cup or flash drive to put your logo on it and pass it out? If you have, have you ever been able to measure the return on your investment? If you are like 90% of the people who purchase swag or promotional products, then you have never seen a measurable return on your investment. That’s for good reason. It’s not your fault. Every one of the 90% don’t actually realize you can make a return on promotional products, but you can. That’s what this episode of the Sell More podcast is going to share with you...how to use promotional products to make money. You can be an offline business or an online business. It doesn’t matter. Any size and any type of business can do it. Our guest, Ed Levy, will share with you exactly how. Let’s go!! Introducing Ed Levy - The King of Promotional Products ROO Meet my good friend and client, Ed Levy. Ed is a veteran in the promotional products industry. Starting Edventure Promotions over 10 years ago, he has built a very nice sized business...predominately from word of mouth. Within the last year is when he has really started to focus on marketing the business. That says a lot about their ability to deliver on their work with clients. Ed and the entire team take a very hands on approach with their clients as well as empowering them to have the flexibility of making repeat orders at any time with their ecommerce website. A recipe for a very successful company in the 21st century. Their philosophy of Hope Is Not a F*#@ing Strategy has lead to a few awards and a lot more return on their client’s objections. Ed has a different way of thinking of promotional products. It’s more of a conversational tool than a “cool†item to hand out to people. He’ll tell you all about it in the show. Heart of the Interview Using promotional products to achieve your goals is like any other marketing channel. It’s start with a strategy and takes a concentrated effort. Ed share with us: How to get an ROO or return on your objection Examples of how, when executed properly, promotional products will produce amazing results and triple your money back Key Takeaways Promotional products is “The I Got a Guy†Industry Buy the same thing from anyone which makes it even more commoditized than a real estate broker  Two ways to use promotional products - Brand Awareness and Increasing Business When you realize you can increase business using promotional products, it opens your eyes to a brand new horizon The reason for failing is because the messaging doesn’t align with the cool product Usefulness of a promotional product is more important than anything else Hope is not a F*@king strategy It’s the packaging of the promotional product more compelling What You Can Do To Sell More There are a lot of ways to use promotional products to get a return. There are also millions of products. To truly get the most bang for your buck, you need a strategy. You need to know your sales number. And you need to know your sales process. Without any of that information, you are hoping. And hope is not a f*@#ing strategy. Hope doesn’t produce results. Start with understanding your numbers and your process. Then, think of your audience. What items will be useful to them and how can you use it start a conversation. When you send people what you do based on your strategy, you are NOT selling anymore...you are getting a chance to ask them questions. The questions lead to relationships and relationships lead to happy clients. Contact Info for Ed Download the ED-Book - How To Get an ROI - here