Technology
As a guy who's helped people grow email lists to over 400,000... I can truly speak to the shift I've seen in the last 8 years of what works and what doesn't. Whether you're a newbie or an expert, there's something here in this podcast that will shake your current knowledge and methods of lead generation and list building.Episode outline:First, for newbies let’s briefly set this up. What’s a newsletterWhat’s an opt-in boxHow do they work?- What’s not working very well anymore (that used to)- timer based popups (shows after 8 seconds)- footer opt-in boxes (bottom of website)- Sidebar opt-ins with free ebooksOne page landing pages with no contentExit pop opt-in boxes that show up when you try and leave (bait n’ switch?)What’s HOT right now… Content unlocksContent upgradesAdvertorial pages (editorial style story lines)Webinars & softwareQuizzes..