Business
[1:30] The inspiration for Professor Frank's latest book "Under The Influence" and why behavioral contagion is ripe for innovation[3:45] Why the harm of second hand smoke are more about peer influence than actual lung damage[10:45] How payroll taxes dis-incentivize hiring, and why we should tax behaviors with negative consequences (i.e. smoking) instead[12:00] Why peer influence was evolutionarily adaptive to our survival[17:00] The Toyota Prius and we should embrace "virtue signaling" - even if your individual impact is small, you'll influence others, and each person you influence will influence even more! Plus, each behavior you change also changes your identity and makes you more likely to make more changes.[23:30] How sentiments on same-sex marriage changed so quickly and how we might apply this to other social movements - race relations, #MeToo[32:00] Why do we tip? (Even when we're on vacation and will never see the waiter again)[36:30] Harnessing peer pressure to repair the social fabric and increase civic engagement[41:00] How intrinsic motivation might ultimately develop through cultural and social influence[43:30] How bidding wars make us work longer hours but don't make us any better off[50:00] When regulation can make us all better off[54:30] Success is relative and life is graded on a curve[57:00] How using peer influence to reduce inequality would also tackle climate change[1:02:00] "The people who resist raising taxes think it would make them worse off...they'll have less money to spend on the things they want, nobody would deny that...but your ability to bid for the things you want depends on your RELATIVE purchasing power, so the same penthouse apartment will end up in the same hands as before."[1:06:00] Would you rather live in a low tax world where the rich can afford a Ferrari, but there are potholes in the road, or a higher tax world where the rich can only afford a Porsche, but there is money to invest in infrastructure for well paved roads?[1:10:00] Having more productively persuasive conversations with good questions[1:13:15] Using questions to induce gratitude for lucky breaks can make people more likely to give back