Business
Daniel (Dan) Doll is the CEO of Bushwick Kitchen and the President and COO of Soapbox. He has extensive experience in sales, design, technology, and operations. He is also an American University alumni with a degree in Business Administration and Communications, Law, Economics and Government. After graduating, Dan worked for IBM Global Business Services as well as LivingSocial before devoting his full-time career to running two brands, Bushwick Kitchen and Soapbox. Here’s a glimpse of what you’ll learn: Dan Doll's career, educational background, and love for food The history of Bushwick Kitchen and some of the company's sauces How Dan joined Bushwick Kitchen and his strategies for growing the e-commerce and retail side of the business Bushwick Kitchen's packaging design and the company's plans for developing a mass-oriented product Where to learn more about Bushwick Kitchen How Bushwick Kitchen develops new flavors and the pandemic’s impact on sales and consumer behavior How Bushwick Kitchen handles fulfillment and the current shipping challenges Dan talks about the biggest trial he has faced working at Bushwick Kitchen How the rise in costs has impacted Bushwick Kitchen The value of educating customers about your products and collecting user-generated content Dan's advice to fellow entrepreneurs In this episode... Condiments are some of the common gifts many people give to their friends. With so many delicious flavors to choose from, this is one of the most competitive categories out there for CPG brands. In order to build a successful brand, it is important to create unique products that will appeal to the mass market, stay readily available to consumers, choose the right selling price, and design awesome packaging. Dan Doll advises brands to educate their consumers, better connect with them by evoking emotional responses, and encourage them to share user-generated content. In this episode of the NexxtLevel Brands Podcast, Steve Cleere interviews Dan Doll, the CEO of Bushwick Kitchen, about building a sauces-based CPG brand in a competitive market category. They also discuss how the COVID-19 pandemic has changed consumer behavior, how the recent rise in costs and longer lead times have affected sales, and the value of collecting user-generated content. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Amazon Music Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing Bushwick Kitchen Bushwick Kitchen on Amazon Weak Knees Sriracha Sauces Dan Doll on LinkedIn Soapbox David Simnick on LinkedIn Bobsled Marketing Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web at Lucky #7!!! You can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts. Thanks to Feedspot, Rise25 and our Production Team! Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands. Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.