Business
In episode 13, I discuss something I came across many years ago that has had a gradual impact on my life. RAS moments. These are Random acts of Success. You’ve probably come across these before in your career and life, too. They are successes that we cannot repeat or replicate or to which we can look to predictably produce year-on-year results. And therein lies the problem. If we can’t get the same specific results by doing the same things, then it means we have failed to fully understand exactly what it is that contributed to our success. In the case of customer relationships, this is when we have a big win with a customer, but when we sit down to review we realise that it was based on never-to-be-repeated strategies and a bit of luck. This makes the win random. In the episode, I share with you four powerful approaches you can implement to have a shift in perspective rather than a change in activities. Listen to the whole podcast and read the blog post on RAS moments. Jermaine Edwards Your Customer Growth Guide