Arts
Solveiga is Founder & Director of Mimica whose company mission is to radically reduce unnecessary waste, starting with the food industry. Their first product, Mimica Touch, is a patented label that tells you exactly when food spoils inside a package. It is calibrated to degrade at the same rate as food and adjusts to conditions along the way.Solveiga describes herself as an industrial designer who had a big idea and started Mimica entirely by accident. She has won a number of awards such as MIT Technology Review's Inventor of the Year and the UK James Dyson Award for her work.In the episode we discuss:How the big idea and company came aboutWhat exactly Mimica Touch is and how it worksHow a biologically accurate food spoilage indicator could reduce food wasteWhat inclusive design means