Business
Repurpose or recycle your content. In this episode 12 of Build Your Army podcast, where we are automatically stacking our income and building an army against all the stuff that we dislike when trying to generate revenue, we are talking about multiple sources of web traffic and we're going to talk about re-purposing the same content. This is how I do it: I create a video that you're watching on YouTube, possibly, or on my website, and then I splice out the audio so that I put it on iTunes or Spotify or Stitcher or Google Play or wherever you listen to your podcast, and then I send the audio to a transcription service called Scribie. The link will be provided if you like to look into it. Pretty cool prices, a very fast service. I get that transcribed for my blog. My podcast episodes have a video component, an audio component, and a text search engine-optimized component to it. But I create the content once, I edit it, then I use that finished video to splice out the audio 'cause then the audio would been automatically edited. Then I take that edited audio, and I send it to the transcription service, to transcribe it into text format, because if I tried to just transcribe a 10-minute podcast or video, it would probably take me hours and I would rather just create the content, hire out, which will lead me to outsourcing in another episode as well, probably episode 13, 'cause I think this is episode 12. [chuckle] I'm horrible at keeping track. Then I have all three forms of media. I can take some of that and summarize it into an Instagram post, I can put some of it into any other format like Twitter, a tweet, I can put that into an email to let people know about the content of the episode and the discovery that I'm providing you when I'm in my content, or whatever the case. And because I'm targeting multiple sources of web traffic at the same time, I get... Basically, I appear everywhere, I try to appear everywhere, so that you find me everywhere so that more eyeballs can see my offer. And that's your goal as well. More eyeballs on your offer, more website visitors. I remember having a web affiliate program where I was selling software, and before Google slapped my website because I had duplicate content on it that I completely forgot about, but before that happened, I was getting 40,000 monthly unique visitors to the website. The site was making $2,400 a month, completely automated. I wasn't speaking to anybody. My activity was sitting at a coffee shop blogging away and generating search engine-optimized traffic. Only had one traffic source, which was Google. And I was ranking number one for a very competitive highly-searched keyword, and that was generating probably 38,000... Or sorry, 35,000 of my unique web visitors. Basically, whatever my unique visitor total was, only like 6000 of it didn't come from the one keyword search. It always freaked me out 'cause I technically had a one-legged table, I only had one source of web traffic. And when Google slapped it for having duplicate content, that business dried up quick. What I should have been doing was generating or creating an email list, because I would have been able to still email those potential customers my continued offer while my website was being built back up in the Google rankings and I was fixing that duplicate content. Which, never do that by the way, never copy and paste content from any other site onto yours, because one day, Google will slap you. [chuckle] And don't rely on one source of traffic, so if you're paying... Doing pay-per-click ads, start some organic component to it or vice versa, and always have multiple sources of traffic going. So, if you have a YouTube channel and for whatever reason, YouTube stops liking you and stops ranking you or shuts you down or something, which happens to certain people, then you have the iTunes as a backup. If it happens with iTunes, you have YouTube as backup. So always repurpose and recycle your content.