Arts
Bryan McGeHee is my guest. Together with his brother, Mitch, they started GATR Coolers in 2017, selling coolers with only three available sizes to mostly family & friends. Four years later business is booming—they've expanded to drinkware, apparel, accessories, and replacement parts in addition to various coolers!In this episode, we discuss GATR's explosive growth—from conception till now. First, Bryan tells me why they named the company after alligators. Answer: trapping [alligators] has been a huge part of their life. He loves the culture around the swamps, and wanted the company's spelling to be a play on the word "gator." Makes sense to me.Before Gatr, Bryan and his wife, Emily, had been traveling the country, living in a camper down by the river. They bounced between campgrounds and hotel rooms for seven years. Then his big break.Brother (Mitch) contacted he and the otha brothas via group text saying that he’s been thinking about starting a cooler company. Bryan replied and offered to help, loaning him $50K.And the rest, as they say, is "all to the good pop" (where "they" is me). Had a great afternoon recording with Bryan in NOLA—hope you enjoy!