This episode, Twofivesix CEO Jamin Warren spoke with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss how YouTube fits into the larger online media ecosystem, why people actually watch gaming on YouTube, and the hurdles that brands face when trying to break into the space.

Twofivesix: Gaming and Marketing

Roundtable: Why and How to Market to Gamers on YouTube

Twofivesix is a marketing agency with a focus on gaming and interactivity. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of virtual reality, esports, and video games. Follow us on Twitter: @twofivesix

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Twofivesix: Gaming and Marketing