Business
One of the best things your company can do to grow is hedge your growth levers against one another. Otherwise known as "Don't put all your eggs in one basket". That's why you never see successful companies rely on just one marketing channel. But what about on the sales side? Sure, you can have a team of salespeople, and even divide teams by region or account type, but isn't it still ultimately a one-prong effort? Enter: Channel partners. Companies like Dell and Microsoft make literally billions through channel partner sales, but you don't have to be at their scale to execute for your startup. Dina Moskowitz is the CEO of SaaSMAX, whose Partner Optimizer tool identifies the best possible channel partners for any company. She knows exactly who this strategy is good for, what conditions need to be satisfied, and how to execute and operate at scale. She steps to the mic in this week's episode to share the inside story.Follow Dina online:LinkedIn: https://www.linkedin.com/in/dinamoskowitz/Twitter: https://twitter.com/DinaDinaDinaFollow SaaSMAX online:https://saasmax.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Swish House, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.