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Learn more: www.strategymarketing.ca #eachforequal #IWD2020 Women currently control 33% of the wealth in Canada, which is expected to increase to 46% within the next 4 years. The problem? They're not getting what they want when it comes to money management. Judy Paradi and Paulette Filion are thought leaders in marketing to women. They're on a mission to help the traditionally male-dominated financial services industry learn how to speak to women about wealth. We kick-off International Women's Day talking about their personal experiences (like trying to get a loan as a woman 30 years ago), why it will take over 250 years to attain gender equality, and reveal the #1 thing women want when it comes to professional money management.