Society & Culture
Sal Di Stefano hosts Mind Pump, one of the most popular health and fitness podcasts in the world. From humble beginnings in 2014, the show now brings in more than a million downloads every month. Fed up with pseudo-science and snake oil in fitness, Sal got together with producer Doug Egge and co-hosts Justin Andrews and Adam Schafer to launch Mind Pump. Their mission was simple - use their combined years of experience as personal trainers to bring quality fitness information to the masses with integrity and honesty. The Mind Pump team have been truly prolific in their output, releasing new episodes on an almost daily basis. Alongside podcasting they’ve also built a YouTube channel with more than 390,000 subscribers. Over the past five years they’ve experimented with their content to hone in on what works and grow their audience. Today, the story of Mind Pump offers a textbook example of how to build a successful business from a podcast. In this interview, James Deeney speaks to Sal about why podcasting is the gold-standard medium for building trust, credibility, and audience loyalty.