Business
PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic. Get this course for free with the code: TradeEssentials What is trade marketing and what are the benefits of trade marketing?Trade marketing includes everything required to get your product in the hands of a shopper. It is the primary growth driver for all CPG brands. The goal of every promotion is to introduce your product to new shoppers – period! The challenge is that while about 25% of our brand’s gross sales are tied to their trade marketing, over 70% of those dollars or wasted by promotions that are ineffective – more in natural. Want proven strategies to reduce wasted spending, more accurately plan and forecast, confidently grow, and scale your brand? It begins with maximizing your trade marketing ROI. The real question should be how do you affectively grow a brand when so many of your promotional dollars do a little if anything to drive sustainable sales. This is something that literally every brand struggles with – including big brands. The difference is, that big brands typically have much deeper pockets and therefore they have a significant competitive advantage. Let’s level the playing field.There IS a better way!Start with this podcast episode FREE Trade Promotion ROI Calculator: https://brandsecretsandstrategies.com/PromotionROI Download the show notes here: brandsecretsandstrategies.com/session200