Business
Josh Spilker is the head of marketing at Friday.app, an asynchronous operating system for working from anywhere. But before he was making waves for tech startups’ content strategies, Josh was a healthcare marketing manager, a journalist and a writer. In this conversation, he walks us through his pragmatic and opportunistic journey into content strategy, explains how he leverages past experiences in his current role to drive SEO and marketing impact and provides insight into creating a content strategy that’ll get your company found on Google. In this episode, we discuss: Josh’s journey to becoming a content strategy expert. Impactful changes organizations can make to increase organic search traffic. What is an editorial mindset, and how do you break out of it? How to make sure you’re not just spinning your wheels when creating content in the face of limited time and resources. Tools and free templates to kickstart your content-growth strategy today. For more on content marketing, visit our blog: https://growwithfuoco.com/blog/