About

What’s the last thing you quit? Whether it’s a job, a relationship, or a worldview — making the decision to quit can be difficult. Jesse and Drew talk about things they’ve quit, when they knew it was time to quit, and what made the decision so difficult. Why is quitting difficult? For starters, all change is difficult, and it’s made even more difficult because we often don’t know what the “next” looks like; but change won’t happen until the pain of the same is greater than the pain of the change. We also struggle with loss aversion — the idea that the time we spent in any part of our lives is wasted. (“I’ve invested so much time, I just need to keep going.”) Sometimes that pressure keeps us going. Considering goals (why are you doing what you’re doing?) is an important first step to figuring out whether or not you should quit. We use Three Time Zones as a case study. What’s the purpose of the channel? Do we feel like its meeting that goal? What would it take for us to decide to call it quits? ? What’s something you’ve quit. How did you know it was the right time?