Business
This episode of SKUFood Talks is with Paul Armstrong, President of AMCA sales & marketing. Paul has great experience as a food broker and he shares some insights into what brokers do and how to develop mutually beneficial relationships that get more products in the shopping cart.We discuss:The role of a food brokerHow the role of food brokers has evolvedFinding a food brokerDeveloping the relationship between the supplier and food brokerFees for food brokersRetail coverageThe ideal principal or supplierMaximizing the value from food brokers