(Small Business Superstar) Taking your business online!

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Marketing That Converts

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This week’s Small Business Superstar is Caroline from Hunkington House Kitchen.   A little bit about Caroline’s amazing business…   Hunkington House Kitchen is based in Shrewsbury offering wedding cakes/sweet treats, and more recently online classes via Zoom for keen bakers. Caroline had to adapt her business after the pandemic affected her wedding cake business and has now started to offer online classes to those who want to bake!   What one marketing thing made a difference to their business?    Get online! Caroline has expanded her offering by giving her audience a chance to bake along with her via Zoom. Caroline designs and distributes kits and then joins keen bakers online to create their masterpieces. Classes so far have included Christmas Cake, Mince Pies and Christmas Cookies.   What difference did it make to them and their business?    Caroline has sold out two lots of Christmas Cake classes and sold out the Christmas Cookies class so has added a new date! The online classes have meant that Caroline can reach a much wider audience and be more accessible to those who are not in the local area. Not only has this been a huge boost for Caroline in terms of love and passion, but it has also meant her business has been able to survive this year.   Where you can find Caroline   Website: http://www.hunkingtonhousekitchen.co.uk/ (www.hunkingtonhousekitchen.co.uk/) Facebook: https://www.facebook.com/hunkingtonhouse (@Hunkingtonhouse) Instagram: http://www.instagram.com/hunkingtonhouse (@Hunkingtonhousekitchen)   Want the full transcript? https://teresaheathwareing.com/wp-content/uploads/2020/12/Podcast-Transcript-151.pdf (Click here!)