I thought it'd be kind of fun to teach you about turning your product into an offer and how you can make a cool offer out of your MLMs product. First of all, if you wanna see me riding a bike and doing a podcast episode at the same time, head on over to YouTube and watch this episode ;) https://youtu.be/dFaFYxx1cVg I've had a ton of fun in the last two months. For some reason, I've been diving deep on some of these old-school marketers and the ways they used to make money WITHOUT something like the internet. I think the internet is AMAZING… But I also think it's a distraction. If you can… Remove the internet Learn what the old school guys had to do See the patterns that they went through to sell … THEN you can add the internet back into the equation! Once you’ve done that, the internet is POWERFUL. But before that, it's a distraction. We will rely too much on the distribution of the internet and use it in weird ways that aren't actually that helpful to us…. Because we don't know what to do without it. BEFORE WE START TALKING ABOUT TURNING YOUR PRODUCT INTO AN OFFER I grew up in Denver, Colorado, and I love Colorado. Colorado's amazing. I grew up in Littleton, and I'm the oldest of six kids. My parents are amazing. They were our parents FIRST before becoming our friends, which I appreciate a lot, and I'm trying to do that for my own kids. When I was like 15-years-old, several of my friends died in a car accident which made me not wanna drive or get a license. I didn't start driving until a lot later on. And my parents were being parents and they said, "Hey, we want you to go get your Eagle Scout before we'll let you drive." And I was like, "Oh well, that sucks” and for a little while, I fought it. I ended up getting my Eagle - which is great. Even though I didn’t drive, I still got around but I would ride my bike all over the place. I would bike so far! I put a lot of miles on my bike when I was in high school because I rode my bike everywhere before I got my drivers license. I went on a 10-mile bike ride the other day… And I did 20 miles the day before that. It's not that long I know, but it's not a mountain bike, so it's a lot harder. TURNING YOUR PRODUCT INTO AN OFFER I wanna talk to you about turning your product into an offer and take you back to the essence of offers. We’re also gonna look at what these old school marketers had to do to sell their products. When you realize what these guys had to do, you start to see these patterns all over the place. Then you can see how these mainstream products actually got into the marketplace. I might have told this story in the past but it’s one of my favorite stories about a man named Albert Lasker. Albert Lasker has been coined as the father of modern advertising. That’s a pretty, awesome title to have. Sunkist came to Lasker in the early 1900s and said, "Hey, we're Sunkist. We have oranges but people aren't eating enough oranges. For some reason this year, there's been an increase in orange production. Our trees are producing sooo many oranges that we're chopping our own trees down." They were literally cutting down their own trees because of the overproduction of oranges. So they want to Lasker and said, "Would you help us sell more oranges?" Lasker and his team sat back and started thinking about HOW they could increase orange consumption significantly. They came up with an idea... Which at the time, was an extremely thing. Instead of eating oranges… What if people drink the juice from the orange? No one was drinking orange juice. That was a foreign concept. He literally invented the concept! They found out that it would take two to three oranges to fill up a glass with orange juice. This is literally how orange juice came to be. It was not a thing until Albert Lasker made it up. LASKER’S ORANGE OFFER Lasker got his team together and they made this really cool campaign called "Drink an Orange." While they wanted to sell the oranges… That's NOT what they sold. Have you ever seen one of those orange press things where you chop the orange in half, take half of it and you squish it down on top of it? They created that and they called it the ORANGE EXTRACTOR. The offer that they created was “Buy the orange extractor and get a bundle of oranges for FREE." Let's think about this for a moment, 'cause this is really clever. QUESTION: What do people actually want to buy? ANSWER: The oranges. They took the sexiest part of the offer and they made it FREE! “Buy the orange extractor and get a bundle of oranges for FREE." That was the offer. Very sexy, very clever. Lasker helped save Sunkist. He's the reason orange juice came about, why Sunkist exists, and why we drink orange juice. TURNING YOUR MLM PRODUCT INTO AN OFFER QUESTION: Why am I saying at this and what does this have to do with MLM? THIS concept is what’s going to help you in turning your product into an offer! I want you to start thinking about what problems your customer has that you could solve with another product. So one of the easiest ways to sell MORE products is by turning your product into an offer and giving away something else with the sale of your product. I know what you’re thinking right now, "But my compliance won't like that." Find a freaking way to make it work! The principal is still the same and that's exactly what I do. When someone joins my downline, I tell them, "Hey, if you join my downline, I'll give you X, Y and Z that will help you get automated leads coming in to your business” P.S. It's super sexy. My MLM loves the concept and they're totally behind it. It's super awesome. I increase the value of joining my downline. That's all you're trying to do. Ask yourself, “How can I increase the value of the product that I sell?” It all comes back to turning your product into an offer. The easiest way to do that is to solve more problems for them. Start thinking about the problems that your product creates for your buyers. What problems are you giving your customers and how can you solve some of those follow-up issues? That’s all there is to turning your product into an offer. BOOM. I never tell you guys what MLM I'm in… (I think I might have let it slip once or twice) because I don't want you to think that I'm trying to pitch you. I'm trying to change the industry as a whole. HOW TO CREATE AN OFFER WITH YOUR PRODUCT We’re doing something right now that’s along these same lines as turning your product into an offer. I keep asking a specific question. Every time I ask the question, we create something else to solve problems. I sell a supplement… That's what my MLM is and that's why I talk about so many examples around that. But I've seen people use this concept for: Insurance MLMs Software MLMs … It doesn't matter what you sell, the product is irrelevant. QUESTION: What problems does my supplement cause for people once they buy it? They probably have the problem of… How much should I consume? When should I consume? Is there a time of day that works the best? Should I do it before workouts or after workouts? FOR EXAMPLE: One of the things you can do is create a guide around those things and then give it away for FREE. BOOM, you just solved more problems. You literally just created more value than the next person selling the exact same thing. Turning your product into an offer is one of the easiest ways to beat your competition. I've had some people tell me, "Stephen, there's so much competition." GOOD! That means the market has voted and likes your thing. You WANT competition. Over-saturation is a blessing NOT a hindrance. Just figure out what you can do to solve more problems than the next person. Your product doesn't sell itself… But it will be easier for people to buy because there's so much value behind it. That’s all there is to turning your product into an offer. Think as Albert Lasker did. He asked, "How can we drastically increase orange production?” And you need to ask, “How can I drastically increase my MLM product sales?" TURNING YOUR PRODUCT INTO AN OFFER IS EASY One of the best things I think you can do (and what I'm doing right now) is to write down problems that I know my community is experiencing. I don't try to solve everything because that'll kill you. But I do list out the problems that would be the most valuable to create a solution for. Then I list out problems and solutions that would be the most lucrative for me to sell. You get compensated in this life in direct proportion to the types of problems that you solve. There’s a huge difference between a problem and a valuable problem. That's why I LOVE free-market capitalism. If I go provide more value, I am gonna get paid more money. The exact same thing is true when it comes to turning your product into an offer in MLM. Even though it's not yours, you can still give away things that'll help solve problems and help people have more success with your product. Go write those problems down. Start listing it through and ask yourself, "What problems does my product create that I can solve at almost no cost to me, but with massive value to them." That's the combo I'm looking for every time I sell something. I challenge you to list out the problems that you will solve and go make cool solutions/products that you can give away for FREE when someone buys through you. That's exactly how I do it and most people who are serious in this business do the exact same thing too. LEARN HOW TO TURN YOUR PRODUCT INTO AN OFFER I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

Secret MLM Hacks Radio

SMHR 114: Turning Your Product Into An Offer

Hi everyone, welcome back to Secret MLM Hacks! Today we have a BIG announcement coming up, something I’m very excited about! It’s a new project that I think you’ll love if you are looking to take your marketing game to the next level. We’ll go more in-depth in this episode, so please buckle up for the big launch and tune in to hear more!   

What MLMers Need To Know To Get Paid Online

In Part 2 of this two-episode series, I talk about what the future of my MLM business looks like and an opportunity for people to join me. Secret MLM Hacks is closing, so I tell you about a backdoor that we're going to leave open for those of you guys who are huge fans of the show. And also about where the remainder of my network marketing-related services and products are actually available. How did I create an exit, a product-closing campaign? Right now, I'm really big on the campaigns. I'm really big into sales pressure. Some of my favorite stories are of these old dead rich marketers who didn't have the Internet in their day. How did they create noise? How did they create sales pressure? How did they create campaigns in order to get sales?  And when you think about that and you think about what the standard person does today to cause noise around their product, we're pretty weak at campaigns now. I actually think that campaigns is kind of a dying skill set. And so I'd started walking through the exit campaign a little bit in the last video, but I'm going to cut over to the final exit campaign strategy in this one. This is really valuable stuff - Stay tuned as I walk you through the exit campaign that I put on the back of Secret MLM Hacks. Key Takeaways: Creating a message that includes the “who”: Who I'm selling to and not selling to (5:24) Where they're going, the problem they're solving (5:36) I'm going to create an offer which helps them get where they're trying to go (5:40) Facebook posting is not marketing; it is an aspect of marketing (5:52) Campaigns are the thing that I can go and I can actually influence (6:09) My favorite four types of traffic: Publishing, Dream 100, affiliates, and ads (6:59) They know it's awesome, but its title has raised eyebrows (10:33) I'm not going to stop Secret MLM Hacks; public access to it is closed (13:59) The difference between Funnel Hacks and Funnel Builder Secrets (14:47) Secret MLM Hacks is actually more akin to Funnel Builder Secrets… (16:23) Most likely, I'm going to make a completely separate course (21:44) Natural, normal business problems as products and landscapes evolve (27:04) --- Additional Resources: ModernDownlineCoaching.com

125: Why I Closed Secret MLM Hacks - Part 2

In Part 1 of this two-episode series, I talk about my decision to close down my Secret MLM Hacks program after running it for the past few years. There was a lot of thought that went into the decision, but strategically, there are some big reasons why I closed it. I also talk about what's ahead. In the last four-five episodes, I've shared with you guys specific things that have been going on in my business. I’ve talked about the way I've built Secret MLM Hacks and the systems that have built this, which have allowed this to be kind of on the back-end of my actual business. This is not my actual full-time business. It's not my actual full-time focus. The reason why my downline continues to grow, the reason why there are so many things that I'm able to pull off with this is that I treat this like any other business. And so, I actually am shutting down Secret MLM Hacks. There are lots of things going on personally. There are certain opportunities that are coming my way. There's a lot of things that are happening, and for me, it just doesn't make sense to keep it open anymore. Stay tuned as I recap as to why it has been such a big deal. Key Takeaways: All business has three needs... (2:14) I sat back about seven years ago and had this idea (2:43) It's gotten past that critical spot where now it grows on its own (3:52) We’re closing public access to Secret MLM Hacks (4:37) Why my team is so unique (5:15) Growing it to a real asset that actually pays for other assets (6:24) I teach traffic methods; I send the traffic to something that’s somewhat cheapish (7:26) I send traffic to this self-liquidating offer - money dumps right back into traffic (8:10) I'm not involved with that at all (8:48) Do you want me to send you free leads? It’s all automated (9:37) Hack MLM walks my downline through their first 30 days inside my MLM (10:03) When I first got hired by Russell Brunson… (10:19) How I structured the show to be so successful (14:18) Getting people to come to you to join your downlines (15:55) How Secret MLM Hacks came about (17:10) SMH was relaunched because of the ClickFunnels-certified partner program (21:46) Go see what’s the content your dream customer is consuming… (24:41) --- Additional Resources: ChatbotsForMLM.com

124: Why I Closed Secret MLM Hacks - Part 1

In this episode, I talk about the truth behind how top earners succeed in network marketing. Instead of doing home parties and talking to their family & friends, the people who have grown their business quickly have their own products on the "front end" of their business. They don't talk about their downline until someone buys from them. The way you bring somebody into your downline, the way you sell somebody, often determines what they do afterwards. That’s true for any business, any product, any sale ever. So if one begs somebody into the downline, chances are they would beg them to do something afterwards. This is what I found out - If I begged them to come and buy the product, I would beg them to go and continue to buy the product. If I wanted to stop that, I needed to stop begging people after they buy to continue to do things. I had to stop begging them to join or buy in the first place. And that changed everything for me. And I started sitting down, I started realizing: “Wait a second, how are these guys actually recruiting?” Which ultimately brought me to the question: “Wait a second, what are the top earners actually doing to recruit? What are they doing to actually sell the product?” I started looking around, and I freaked out. Almost none of them were doing home meetings, phone meetings, hotel meetings, going to malls. Almost none of them were doing that. Instead of saying: “Come, join my downline,” they're saying: “Hey, check out this cool little book I wrote.” Not that you need to go write a book, but that's the principle. Stay tuned to know more. Key Takeaways: They have small little products that they send people to (4:09) Want to change your business? Change your bait (5:54) You can use and sell secret MLM hacks, keep the money, and collect leads (6:34) Changing the bait, not just to attract people, but also to repel a certain type (9:14) When someone wants to join my downline, I wait for them to go through my funnels (12:02) Being good at causing value in the marketplace, giving free goodies, something that's cheap… (13:48) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

123: Modern MLM Pt. 4 - How Top Earners REALLY Recruit

In this episode, I talk about creating a unique offer to stand out amongst other network marketers and your upline. In MLM, if somebody walked up to you right now and you were hanging out with your upline or downline and said, “You know what, I'd like to buy.” And there indeed are people out there who just are looking for your product and they truly want to purchase it - They'll just be the easy laydown sales.  But if you're hanging out with a bunch of other people who are your upline or downline and they're looking at you and they say: “Who should I buy from?” Does it matter to the customer and the outcome they're trying to get as to who they buy from? No, but it definitely matters to you guys - It has a bearing on the money you make. So what you need to sit back and think is: “Well, how can I make myself different? I'm going to make myself stand out amongst the crowd to actually go and be successful with this.” Your product delivers solutions to people, but it also causes problems that they never had before. Every single solution that you deliver to a customer, whether it's the opportunity or it's the product itself, has a bunch of follow-up problems with it, and you need to understand that clearly, and I want you to know that it's actually an opportunity. What are the top three issues that your product causes for people? Once you've got a list of those follow-up issues, you're going to start brainstorming how you could solve them. And then build a bonus around it to be given away when somebody joins you.  What I came to realize with time was that in the network marketing space, the MLM space, if somebody wanted to join my team or buy the product from me, I needed to stand out. And in Secret MLM Hacks, I want to teach you how to do that, so stay tuned. Key Takeaways: Your upline and downline are competition for you (5:46) Think about all the problems your product causes for people once they buy it (6:23) Quickly write down on a piece of paper the follow-up problems (7:26) Give away a bonus that solves those problems for somebody when they join you (10:16) Being unique and standing out amongst your upline and your downline (11:04) It's not that people don't want to buy or they hate to be sold. It’s just that you're not good yet at being a marketer, at standing out, and at out-valuing the competition (13:52) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

122: Modern MLM Pt. 3 - How To Stand Out In MLM

In this episode, I talk about an often-overlooked "bridge" that the top network marketers use to grow their business online. I first got started selling online back in college when a buddy and I spent a semester doing affiliate marketing. The same principles of affiliate marketing apply to network marketers. In fact, these are very simple principles that every other industry on the planet is using online. For some reason, in a lot of network marketing or MLM, there's this negative connotation to using the Internet.  I just set these systems up there in the back and my teams are constantly growing and buying and auto-shipping and selling to more customers and they're finding people. And I'm building, I've got some pre-built funnels for them and they just go download them, use them and install them. And you have to understand that's why this game is so powerful.  Understand what you can control, understand what your role is in this business. To me, it's not worth it to be continually saying the sales message over and over again, not knowing if they'll do anything and not knowing if they have a pre-existing desire to buy. I'm going to let them self-select. I'm going to let them click on my page. I'm going to let them watch it. I'm going to let them reach out and ask to join my team. And that's how we do it. And that's what I want to teach you guys how to do as well.  The leverage is strong, so much so that I don't have to pitch thousands of people. A page is going to do it for me. I'm just going to say my sales message once, and I'm going to follow scripts that I know work. It's like a fill-in-the-blanks template, and then, I'm simply going to drive traffic to it. Stay tuned to bypass the years of trial and error I went through to figure things out. Key Takeaways: My first dollar on the Internet came from affiliate marketing, back in college (1:37) We set up a landing page; net earning: nada, but 17 people joined our email list (3:20) I stopped trying affiliate marketing but kept doing things on the Internet (4:55) We did client work and got hired out of college to work for Russell Brunson (5:23) Giving away bonuses to those buying a product through Russell's affiliate link (6:36) I wanted to go back and I wanted to try network marketing again (8:37) Affiliate marketing and network marketing on the Internet are the exact same model (9:46) If you want to automate the MLM game on the Internet, learn affiliate marketing (11:03) Giving away bonuses around what the MLM’s product user may struggle with (12:56) Old-school MLM promotion methods: Automation makes a huge difference (14:21) Most of them just don't know how to use the Internet’s leverage power (17:02) Understand what you do control and what you don't (21:50) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

121: Modern MLM Pt. 2 - One Of The Biggest MLM Hacks Today

In this episode, I talk about how when I first got started with MLM, I was extremely reluctant to even join a company. Money was tight for my wife and me. It really started challenging my manhood and my marriage. This is the story of my struggles and why I decided to give up on MLM for a while. I was in college, while she had already graduated. I really didn't have time to be in a job. In fact, we were living on student loans.  I started looking for opportunities to make some extra cash. I started trying businesses and launching stuff. I was doing all kinds of stuff and nothing really seemed to be working. I remember I was staying up super late, getting up really early and studying and then doing stuff.  And then, one day, a buddy from college called. He went: “Hey man, I got this guy. He's on the line right now. He's going to help us make a bunch of money. I don't quite know how it works. You've got to talk to him.” He called, I answered and as soon as he started talking, I was like: “Why do you want me to pay a little bit of money in order to join this thing?” I was like: “Shouldn't I just be able to do it?” And I started fighting with him on it. And I was like: “No, I'm not doing this. Is this one of those MLM pyramid things?” That's what I asked him.  I was mad that my buddy did that. I hung up and I was like: “Absolutely not. Don't ask me to do that again.” That's what I said to his upline. I ended up telling my buddy: “You know what dude, I'll do it for you. I’ll join. I'll jump on in.” And I joined his downline. I drove down to meet the guy that I had just kind of chewed out on the phone, which was a little awkward. So we started writing down this big list of people in my phone directory and he didn't let me leave until we called. I called everybody in my phone. I did. I reached out to so many people and I went hard, and people were like “No, no, no.” And it got really, really awkward. Probably after a few weeks of running really hard at this, I realized that there might be another way to this.  I got so frustrated that I kind of gave it up. I was like: “I am done with MLM. I am done with that word ‘marketing’. I do not want to be a part of this anymore.” Stay tuned to find out as to what brought about the turnaround. Key Takeaways: My first big experience in the MLM space didn't go well (3:12) Fast forward a couple of years, I was hired by the ClickFunnels CEO (9:23) Russell Brunson was playing the game differently than I had been taught (11:24) I decided to start putting up some recruiting funnels; I started learning how to attract people already interested in joining MLM (12:04) I realized I didn't have a strong enough filter on who I was trying to get into my downline (12:22) There are millions of people out there who are begging to find another cool opportunity because they made their last one work (13:20) When I started realizing that I needed to be strict about who I was trying to attract, the whole game started changing (13:40) Three ways to grow a downline: Get more customers. Increase the amount of spending. Increase the frequency that they buy (15:08) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

120: Modern MLM Pt. 1 - When I Gave Up On MLM

When you sell a product to somebody, that's half the battle. It's a completely different thing to get them to use the product. Well, there’s a danger if your customers don't actually use the product. If they don't use the product, it means you don't get any testimonials because you're not getting any success stories. People think that it doesn't do everything that you thought it would. They even start to wonder why they're paying you. People don't think it could do everything that you say it does because they're not using it, so they don't get success with it. So it's one thing, like I said, for you to sell the product, and that's completely another thing for them to actually go use it.  And because of that, onboarding systems are the best way. So when you're going out and about and you're actually selling the product, the easiest thing for you to go and do is to learn how to onboard people, not just sell them. For any product that I sell, there is a written-out onboarding system as well as a written-out usage system. You’ve got to encourage people to actually use the thing that they're buying. One of the biggest ways a lot of MLMs have grown is by combining the power of their sales and onboarding systems. Stay tuned as I walk you through how onboarding goes on to fuel product sales and recruiting. Key Takeaways: A challenging aspect of any business: Getting people to use the product they buy (1:47) Having a unique standalone system around selling any product, not just recruiting (4:09) It's common for new people in any MLM to freak out over the sale (4:44) How ClickFunnels encourages you to use their software with a challenge (6:14) Make sure whatever it is that you sold also comes with an instruction manual (8:27) A bite-size, day-by-day challenge or some other sequence for the onboarding (8:48) These bite-size things increase the consumption of the product… (9:48) As new customers take these tiny steps, it triggers those feel-good hormones (11:04) --- Additional Resources: https://ChatbotsForMLM.com --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

119: Onboarding Fuels More Recruiting

The Internet is powerful. Well, I actually believe the Internet is a little bit of a distraction until you understand what marketing actually is. Otherwise, we fall into these fallacies that posting on Facebook is marketing. No, that's posting on Facebook, right? That is not marketing.  I'm a little bit obsessed with going backward in history and finding these really cool stories of marketing. And then we add on the power of the Internet, the automation of the Internet. And the game gets really fun from there. In this episode, I’ll be sharing with you a couple of stories from old times simply to illustrate the point that MLM today is very simple - You need to get good at causing noise and because of the Internet, it's very easy to do that today.  You’ve got to understand that the whole goal here is for you to create these small little instruments that create noise in your direction. I'm still auto recruiting every day. People are joining my downline fast because of the systems I'm teaching to build inside this program.  In fact, my podcast “Secret MLM Hacks Radio” is a marketing tool. As I toss episodes out there, I get people coming in and saying: “I would like to learn a little bit more about that.” It's noise in my direction. I'll put little freebies out there and it's noise in my direction. To know more about how the Internet has made the game easy and simple, stay tuned. Key Takeaways: Creating noise before the internet (1:17) Freebies have always been a big deal - A story from the time when pennies were made of a material that was actually worth something (4:14) We've spent a quarter-million dollars in ads for Secret MLM Hacks (8:14) Creating a freebie that attracts the right kind of person coming on in (9:21) Turning on Facebook ads can be part of a campaign, but it's not a campaign (10:03) Doing a summit around MLM (11:17) The biggest ways MLMs go from zero to a billion dollars (11:34) Creating small front end, easy information-based things (12:50) Pulling out those people who are interested in that thing, and then you pitch them (13:53) Don't try to be distribution; try to create and tap into existing distribution channels (14:49) I'm not even the one pitching them at all… (16:58) They buy because we are good at causing noise around the product, not because of the product (19:50) What can I say that will create noise in my direction and will channel the noise in my direction (19:55) One small funnel around a little tiny front end, and then just do it again and again (21:16) --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

118: What Makes MLM Simple Today

Just because someone has the money and a heartbeat, doesn't mean you should sell to them. Let me tell you why, in this episode.   Well, when I have no criteria on the kind of person I want to bring into my downline or sell my product to, I have to be very good at varying levels of education.    And when I go and I sell somebody who's already been in an MLM, that means I don't have to go and answer questions such as - Is this a pyramid scheme? How does this work? What is a downline? What is a comp plan? What I'm saying here is that when you start figuring out who you actually want to be in your downline, get strict. That way, you're actually making it easier for you to sell and the path to success with you smoother for those people.   At one point in my MLM career, I realized that I had not put enough filters into who I was trying to recruit and because of that, I was getting anybody who had the money. That is no way to sell anyone into anything. Money is not supposed to be the only criterion. What I then started doing was I started putting more criteria in and it made my success rate go up, because I suddenly stopped getting people who had never done anything in their life, ever.    And because of that, I could get more specific in the training and thus, they could go further, faster. Hence, my success rate shot up. Stay tuned to know more.   Key Takeaways   When I left my job, I started selling to anybody who was in MLM - that was good (2:44) Going after people who are already marketers is not harder than any other sale (6:34) The way I bring somebody in usually determines what they will do afterwards (7:02) Figure out your criteria of who you want and what they already know (8:31) Get into a situation where it’s like your golf ball is an inch away from the hole… (11:51) What I look for is markets who are educating my market for me (12:19)   ---   Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.   And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

117: The Easiest Sales

I'm very excited to be here today and introduce a guest and one of my good friends.   We're actually partnering in a product that you might not know about.   I thought it'd be cool to bring the genius behind the product itself on the show and tell you guys about it and why it's been so awesome.   My guest today is one of the most sought after Chatbot builders that I know of.   Even amongst the ClickFunnels inner circle, Nico is one that is consistently mentioned and pointed back to.   Being able to have him on the show is a real treat.   Without further ado, everybody please welcome Mister Nico Moreno.   CHATBOTS FOR MLM WITH NICO MORENO   How are you doing, man?   Nico Moreno: Oh, I'm doing great, Steve. Thanks so much for having me.   It's a pleasure to be here. I’m really honored and excited.   Steve Larsen: This is awesome. Thanks for taking the time.   Nico Moreno: Yeah, absolutely.   Steve: I can't remember how it was we got connected…   Nico Moreno: I remember, I think…   Steve: Do you? Okay. You can tell the story. [chuckle]   Nico Moreno: Well, I remember the first time we talked... The first time we spoke in person.   It was at Funnel Hacking Live two years ago in Dallas.   Steve: Yeah.   Nico Moreno: I signed up for the FHAT event and I was asking you about it.   I was like, "I don't know if this is right for me."   And you were like, "Oh well, here's all the things to consider."   That was the first time we spoke in person. Other than that, I'm not sure if we were connected before or after on Facebook…   Steve: Yeah. I started thinking about ways I could use Chatbots for MLM and webinars… Things like that on the internet, and more things in the MLM space.   I can't even remember who it was, but somebody in Russel's inner circle that was like, "Oh my gosh, you have got to see this guy. His name's Nico."   And I started looking through your stuff, and I was like, "This guy is as psycho about Chatbots for MLM as I am about funnels, and I love that."   I was like, "I need to get connected with this 'cause it's so crazy."   I don't remember how it happened…. But I reached out and you said YES!   THE MOST SOUGHT AFTER CHATBOTS FOR MLM   For anyone who doesn't know… Nico is one of the MOST sought after Chatbot builders.   He created really cool Chatbot sequences for the MLM space, specifically for our purposes.   If somebody wants a sample of your product or they want to get on the phone with you, it guides them.   It lets them control the conversation rather than you trying to sell them.   How did you get started building chatbots?   Nico Moreno: It's an interesting story…   One-and-a-half - two years ago I saw that it was possible to add a Messenger Chatbot to a Facebook ad and I was like, "Oh, that's new. Okay, I'll just try it out."   So I tried it out and it worked pretty well for an ad. I got some decent results.   Then I started playing around with this software, ManyChat, which is the software that I use to build Chatbots for MLM. From there, I was like, "Hey, you know what? These worked pretty well for my ads, I wonder if there's a way to get people to sign up for my webinar."   I've had a bunch of different Facebook groups throughout the years. But at that point, I had a decent sized Facebook group. I was like, "Hey, what if I invited people to a webinar but I had them register by clicking on my Chatbot link instead of with email?"   TESTING CHATBOTS FOR A WEBINAR   So I tested that… And it was partly because I was lazy.   I didn't wanna set up the email sequence and I also wanted to experiment and see if it worked.   So I got my Chatbot link all ready and I was like, "Hey guys, I'm doing a live webinar this Thursday. If you want to attend, click on the Chatbot link and get signed up."   The results were INCREDIBLE.   I can't remember the exact number… But I wanna say I had a 50%-60% show-up rate.   Steve: WOW.   Nico Moreno: For my LIVE webinar, which is...   Steve: That's NOT normal.   Nico Moreno: I didn't set up any emails for the webinar and I was getting 90%+ open rates on the Chatbot messages too.   Steve: 90%?   Nico Moreno: Yeah. Some were even close to 100%. It was crazy   Steve: That's higher than a text message to a friend.   Nico Moreno: That's so true. Sometimes you just don't respond to your friends… But people respond to Chatbots.   That was the first time I really got into them. I was like, "There's something really special here. I know that all my friends in the Funnel Hacker community and ClickFunnels community do webinars too. They need to know about this."   USING CHATBOTS FOR YOUR WEBINAR   As you probably know the typical show-up rate for a webinar is in the 20%-30% range.   Steve: Yeah, if it's super good you’ll get 20%-25%.   Nico Moreno: So when I got 40%-50% from using that little Chatbot, I was like, "Holy crap. This is something that all my friends need to know about."   Then I started talking about it and showing people what I had done for that webinar to get so many people showing up.   A big part of your webinar strategy is the actual follow-up sequence after the webinar. Because I had such an incredible open rate on the Chatbot messages, I noticed people were buying more of the offer through the follow-up sequence.   It was pretty cool. That's how I got into building Chatbots and helping other people with Chatbots for MLM.   I just did it for myself and then I realized, "Wow, there is something really special here." And then I started sharing it with other people.   Steve: What you were doing is NOT normal.   Nico Moreno: It's so unintuitive.   But at the same time, once you see it in action and once you see it behind the scenes in your ManyChat account, you're like, "Oh okay, it makes sense."   CHATBOTS FOR MLM ARE BETTER THAN EMAIL   It's the same overall strategy and psychology as an email sequence for webinar registrations.   But it's that much BETTER because it's personalized. It lets the prospect or the lead engage with your Bot in a one-on-one way.   And it's in real-time.   It feels like a real-time conversation. It's like webinars on steroids.   Everybody's already on Facebook.   Another cool thing is the ease of transitioning people over from a Facebook ad to Facebook Messenger. It just pops up right into their Messenger inbox.   A Facebook ad shows up in the newsfeed, then they click on the link, and then it pops up in a whole new tab.   THEN you're getting people to enter their email address. This way is sooo much more seamless, and you keep people on the platform that they're already on.   It's really, really powerful.   Steve: Yeah that's powerful. You don’t have to move people to other places. By keeping them in the same place, you're gonna decrease that funnel friction.   Nico Moreno: Totally.   CREATING YOUR FIRST CHATBOTS FOR MLM   Steve: You and I were chatting before we turned the recorder on… And you were mentioning how one of the BIGGEST false beliefs people have is that "It's technical, it's scary, it's something brand new. I gotta learn how to code."   While you and I both know, it's NOT super technical.   What should somebody be thinking about when they create a Chatbot for the first time?   Nico Moreno: I'm glad that you brought that up because the #1 question I get in my Facebook group is, "Where do I get started?"   They just feel so overwhelmed. They're like, "It's so technical. I don't know what to do. Please just help me get started."   THE MANYCHAT CHATBOT   The number one thing to realize is the software that I use and that I recommend to absolutely everyone, it's called ManyChat. That software does 95% of the heavy lifting.   There's NO coding.   When you use that software, there's ZERO coding. It's   all drag and drop.   It's kind of like ClickFunnels but for Bots.   Of course, there's the strategy and the psychology and the marketing behind it… But as far as the tech stuff, the software does all of the hard work for you.   There's NO coding. NOTHING technical.   The only thing you have to do is add in the copy and edit in the actual words.   You can add some emojis and make it fun.   It's super easy and it's super user-friendly. If you give yourself five minutes… You’ll be able to figure it out.   Steve: A whole five minutes?   Nico Moreno: It's really not hard.   The only hard part is getting yourself to login into ManyChat, I promise.   Steve: Their Pro Plan is $10 or something, isn't it? It's super cheap.   Nico Moreno: Yeah. I always recommend that people get the Pro Plan. It's only $10 per month.   Super affordable and absolutely worth it with some of the cool things that you can do.   It's unbelievable.   USING A CHATBOT FOR ANYTHING   Steve: What's some of the easiest ways someone could still use a Chatbot for MLM without having a full-blown webinar?   Nico Moreno: There's a ton of different ways.   If you have an e-commerce store, you can actually sell certain types of products. Facebook is a little bit strict about the types of products so you gotta read the articles and just be aware.   You can sell products through Messenger and accept payments through a Messenger Bot.   If you're in the e-commerce space, definitely check that out.   Probably the most relevant thing right here today is, you can get people on board with your MLM opportunity. Whether it's a product or a business opportunity.   Steve and I were working on something a while back that allows MLMers to get people into their Chatbot and into their world.   It works like a traffic light, guiding people to take the next steps. It really takes care of that whole prospecting process for you.   It'll send them to the right links and the right pages if they want a free sample of something.   Or it can also guide them to take the steps if they wanna book a phone call with you.   So it really can automate the whole front end process of any online business. For example:   Coaching Consulting Digital products   It's sooo versatile and sooo powerful.   I'm on a mission to get people to realize what a big opportunity they have right underneath their noses.   CHATBOTS FOR MLM   Steve: You’re talking about a product called Chatbots For MLM.   If you guys go to chatbotsformlm.com, you can find out more about that.   In this industry, it's not always fun to go out and cold approach people.   Instead, Nico has it up in such a way that when people come to you on Facebook, you can very softly pitch your people and start steering them to the places that they would choose to go without you having to say anything.   Nico Moreno: Totally.   THREE STEPS TO A SUCCESSFUL CHATBOT   Steve: What's the easiest way for someone to get started with this?   Should somebody start by selling a product, or generating the phone call? Are there patterns you've seen that cause success the fastest?   Nico Moreno: Of course, it's gonna depend on what your offer or product is.   I would say if you need to have a phone call in order to sell your product, that's gonna be different than just having a ‘Buy Now’ button.   But the general strategy that works with Chatbots for MLM is to get people into your Chatbot.   STEP 1: Get people opted into your Chatbot with an enticing, free lead magnet. It’s a similar strategy that you would use for any sales funnel.   STEP 2:Once they opt-in, you can deliver that lead magnet through the Chatbot, just like you would with any email provider.   STEP 3: Quickly follow up with another message that will only send after they've received a lead magnet. You can say, "Hey, I've got this other way that I can help you even more. Are you interested to hear about it?"   And you can have a ‘Yes’ or a ‘No’ button. That's really cool because if they say ‘Yes’ they're basically giving you permission to tell them more about your product or offer.   If they say ‘No’, then they don't feel like they're getting spammed.   Steve: Yeah. They're choosing that.   Nico Moreno: Yeah, totally. That's why it's so powerful. With email, they're gonna get it whether they want it or not.   WHY SHOULD YOU USE CHATBOTS FOR MLM?   Steve: If you’ve been reading this blog for a while, you know I talk about the three levers you can pull in this space. The things that you actually have control over.   You don't own anything in MLM. You own nothing.   So you have three options:   #1: I can upgrade the person I'm speaking with. The WHO.   #2: I can upgrade HOW I approach them in my script and in my offer to them when they join me.   #3: The third thing I have control over is the actual onboarding process and everything I do to train them.   What's so powerful about what Nico has created is that you get to hit the first two with just a Chatbot.   You're not even doing anything.   You're upgrading the WHO because they want it, instead of begging them.   And you're upgrading HOW you approach that person and setting the stage before you ever try to go recruit somebody or sell them your product.   That's so powerful, and it's automated. It's ridiculous.   Nico Moreno: When you're doing this in person, there's a limit to how many people you can talk to per day without losing your mind.   But the Chatbot can do it for as many leads as you have coming in. The Chatbot can handle it all around the clock.   You never miss an opportunity.   CHATBOT EXPERT NICO MORENO   Steve: Where can people learn more about you and hook up with you?   Let's say someone wants to hire you to do this for them. Where should they reach out?   Nico Moreno: The best place to get in touch with me is Facebook.   Another good place to reach out to me is nicomoreno.org.   Also nicomoreno.org/chatbots. I'm gonna have all my Chatbot related stuff there. This is actually a secret page that’s not gonna be available to the public.   It's only gonna be for special opportunities, like this audience.   Steve: nicomoreno.org/chatbots.   Thanks for taking the time and sharing some of your wisdom here. It's been awesome.   Nico Moreno: I appreciate it. I'm always happy to share with your audience and always happy to work with you.   All you gotta do is just commit five minutes and you'll be golden.   LEARN HOW TO USE CHATBOTS FOR MLM   Steve: Alright, here's the deal…   Every business thrives on cash flow and leads. And without cash flow and leads the business dies, right?   Hear me clearly, MLM is no different.   You own a position in a business, which means you need a system in place for cash flow and leads to come to you in your down line.   This is why I have Chatbots for MLM on Facebook pitching people who are talking to me on the internet.   You may have heard of Chatbots For MLM before. It lets you: Qualify multiple leads at once Soft pitch people that you thought weren't interested Bring in a massive amount of leads of people that have been sitting right under your nose the whole time   Go to chatbotsformlm.com to get your pre-built chatbot template now.   Inside you'll get a selling template. You're also gonna get a scheduler template, you also get a pre-built lead-gen template.   Every minute that goes by is another minute that your chatbot could be softly auto-pitching your everyday conversations on Facebook.   Just go to chatbotsformlm.com to get your pre-built chatbot templates now.

SMHR 116: Chatbots For MLM

Today I wanna talk to you about why they didn’t buy your product…    I'm excited about today's episode. I just got off a webinar and I've done this webinar three-ish times now.    Two of those times have been in the last few days… Come to think of it, it’s probably my fourth time doing it.    But what's interesting about it is… When you do a pitch over and over and over again, you start to notice things that make it more or less effective.    So I’ve been able to see what things make this pitch MORE effective.    And I've been changing things like crazy over the last four tries.    When I did the webinar two days ago, we generated $10,000. I wouldn’t be shocked if this next one does $30 or $40 grand.    KNOWING WHY THEY DIDN’T BUY YOUR PRODUCT   One of the keys to understanding why they didn’t buy your product is knowing how frequently you’re pitching.    Some people like, "Well, my pitch is not amazing" Because they've only done their MLM pitch twice… It doesn't quite work like that.    You need to be doing A LOT of these.    VOLUME MATTERS!    … Especially when it comes to pitching. You get better at it the more you do it.    That’s just ONE lesson I wanted to toss your way today.    But I have an even BIGGER one for you ;)    So let me tell you another story (you know I'm obsessed with old school marketing stories)...    Whether you’re:     Listening   Watching   Reading    To this right now… You may have seen the movie The Greatest Showman.    That was a good movie.    The Greatest Showman is about P.T. Barnum's life. The issue is that the movie is that it’s largely made up.    It's a great movie. I still recommend watching it if you've never seen it.    But Hollywood portrays P.T. Barnum as being this young father trying to provide for a young family by buying a circus.    #TotallyMadeUp   The Circus was his retirement project much later on in life.   What P.T. Barnum was really known for (and what his entire career was based around) was his museum.    Tons of people came to his museum. It was a Museum of random and rare artifacts.    So the name of the game for Barnum was… “How can I get people to physically show up to my museum on a consistent basis?”    One of the strategies that Barnum used to get more people to come to his museum is actually shown in the movie.    THE JENNY LIND CAMPAIGN   In the movie, Greatest Showman, P.T. Barnum meets a lady named Jenny Lind.    Jenny Lind is this AMAZING, famous opera singer from Europe. She has a massive following.    Everyone in Europe is like, "Oh my gosh, I love Jenny Lind. Jenny Lind is incredible."   So P.T. Barnum has an idea, "Let's bring her to America… And maybe she'll help me fill my museum."    And so that's exactly what he does.   He reaches out to Jenny Lind and says, "Hey, would you come over to America and sing your amazing opera songs over in there?"    They don’t show this part in the movie.    P.T. Barnum is walking down the street and he starts talking to people about the fact that he's bringing the famous European opera singer, Jenny Lind, to America.    But no one knows who she is…    He finally gets to a doorman who opens the door for him and he goes, "I'm bringing Jenny Lind to America."    And the doorman goes, "Who's Jenny Lind?"    And Barnum freaks out!   He’s gone into DEBT just to bring Lind to America and he realizes that nobody knows who she is.    P.T. BARNUM’S CAMPAIGN   So what does Barnum do? He has to do is create a STORY… A campaign around Lind so that people know who she is when he brings her to America.   Barnum hires 46 reporters. Those 46 reporters start feeding the media stories about Jenny Lind. Stories are about Jenny Lind's:   Likes   Dislikes   What she loves   Her personal opinions on social matters   … They create an entire character around Jenny Lind in the press and she's not even there yet.    It’s all for the purpose of educating the media on who she is.    Barnum even goes so far as to have Jenny give a farewell speech in Europe so that he can make another story about her in the American press.    Barnum had also created so Jenny Lind swag:    Clothing   Bakery items   … This was a big deal.    By the time Lind showed up… There were 30,000 people waiting for her at the docks.   WHY DOES A CAMPAIGN DIE?     Now… This is where the story gets interesting.    20,000 people follow her to her hotel.    There's so much buzz!    P.T. Barnum keeps selling out all these stages. "Come hear the amazing Jenny Lind sing."    He had all these AMAZING campaigns and they're making so much money. It's awesome.    But Jenny Lind gets a little bit greedy.    She believes that it's her voice that's getting all these people to come see her. So she does one fateful thing.    She talks to P.T. Barnum and says, "Barnum, I'm gonna go out on my own. I'm going to fill stages and stadiums on my own. I don't need you."    And she left.   She thought that her voice was the reason that people followed her. But what happened was, she went off on her own and couldn't fill a single auditorium.    Time, after time, after time, she tried to fill these auditoriums, and NOBODY came.    Some people would come… But not enough to sustain it. Eventually, it all died because there wasn’t any BUZZ anymore.    P.T. Barnum wasn’t saying anything because he's no longer part of the action.    This is very fascinating… Because Lind ended up leaving.    Her business had dropped sooo fast. Not that much earlier, 30,000 people greeted her on the docks as she comes in… But almost nobody noticed when she got back on the ship and ent back to Europe.   DO YOU KNOW WHY THEY DIDN’T BUY YOUR PRODUCT?    QUESTION: Why do I tell you the story?    ANSWER: Not just because this is an amazing, very fascinating and powerful story.    What you have to understand is that MOST people in MLM do the same thing. "My product is the reason that people are showing up."   No, it's not.   Why they didn’t buy your product has NOTHING to do with the product itself.    When you hear your corporate headquarter say something like, "The product is so good, all you have to do is get it in front of people."    That is the BIGGEST pile of steaming crap I have ever heard in my life!   The first time I heard that I wanted to hit somebody.    Products DON’T sell like that.     Jenny Lind was an amazing opera singer. One of the most famous opera singers in all of the world at the time. She was huge.    P.T. Barnum made her huge.    Lind thought she was the product and that people wanted to see her.    But what did she forget to do?    She didn't do any campaigns   There were no sales messages   She didn't feed the press anything   … She literally stopped marketing.    *THAT* is why her business died.   This is one of the most powerful lessons I can teach you.    DO YOU WANNA KNOW WHY THEY DIDN’T BUY YOUR PRODUCT?   This is the reason why people can't sell their stuff AND the reason why they didn’t buy your product.    People are like, "Well, I can't use the Internet to sell my product." [chuckle]    Neither could P.T. Barnum! There are A LOT of other ways.    Most of the time, MLM’s say you can’t use the internet as a scare tactic.    ANYONE can use the internet… Just don't say your MLM's name.    You can still generate leads. That's what I do all the time.    Then I sell products on the back end and it works great.    Today, someone automatically joined my downline. Someone I’ve NEVER…    1. Met 2. Seen before 3. Pitched 4. Talked to   And that’s what I help a lot of people do. I automate HUGE portions of their business.   And I automated me automating it!   The internet sooo powerful, it's ridiculous.   I KNOW WHY THEY DIDN’T BUY YOUR PRODUCT   What I want you to understand, and what I want you to take away from this whole episode is knowing why they didn’t buy your product.    I want you to look at your MLM's products, whether it's physical, digital, whatever it might be.    If you're like "I'm selling a service, not a product." That's STILL a product!    Whatever your offer is, look at it, and ask yourself, “Am I relying on the product to sell itself?”    Understand that this game DOES NOT work very well for an individual who has no idea how to:     Sell   Create campaigns   Create products   Generate a buzz like P.T. Barnum did for Jenny Lind   Your product is NOT why anybody buys. Why they didn’t buy your product comes down to the sales message. They buy because of the campaign.    The offer is what fulfills the promise that your sales message made.    When you understand the role of the offer and the sales message, MLM gets really easy.    MLM CAMPAIGN LESSONS   There are FOUR lessons I want you to take away from this.    #1 Stop relying on your product to sell itself.    #2 Create a campaign for your product.   #3 Perfect your sales messages and get good at telling them to people.    #4 Create noise around your product. Generate a positive buzz just like Barnum did.    REMEMBER: A campaign is nothing more than orchestrated noise. It’s exactly like what P.T. Barnum was doing with the news reporters.    He's built up all this pressure by using the newspaper to tell everyone when Jenny Lind was coming.    QUESTION: What does that do?    ANSWER: It gets people to show up on that date.   It’s no different because the internet exists today. Most of the time, the people who think it’s different, don't sell anything. THAT’S why they didn’t buy your product.    One of my favorite things to do is look back in history and see some of the ways people were forced to sell before the internet existed.    If you can understand the patterns they used to generate a buzz, and then add the internet… The internet stops being a distraction.   WHAT DO I LOOK FOR IN A CAMPAIGN?    I want you to be able to sit back and say,  "The reason I’m not selling the way I want is that I've never planned a sales message or a campaign with intent."   Someone who once interviewed me asked, "Stephen, what should people consider when they start trying to find an MLM to join?"    And I was like, "Man, I don't even think about the product that much. As long as it's good, does what it says, the company is ethical and moral, who cares what it is?"    Yes, I want it to:   Be amazing   Deliver on what they say    And I want the company to over-deliver and have a serving culture    But besides that, I'm looking to see if it’s…    Campaign-able   Marketable   Can I create noise around it   … Who cares how good it is if I can't sell it?    Anyway, if you enjoyed this and you wanna learn how to do those kinds of things, go to secretmlmhacks.com and grab the course. I would love to have you in it.    We’re creating a really cool thing for you soon. It's not done yet… But we have spent over a quarter-million dollars in Facebook ads to generate leads for the MLM that I'm in, profitably.    We put a dollar in and we get three to five back out… Which is crazy. All the stuff that I do has almost made a million bucks and then we spent a quarter-million generating that.    We’ve decided to make a book about all the MLM ads that we've run on Facebook so we can show you why they work, how we’re able to run them, why Facebook didn't shut me down, and why my MLM didn't shut me down.    It's gonna be called MLMadsthatwon.com.    WHY THEY DIDN’T BUY YOUR PRODUCT   I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com.

SMHR 115: Why They Didn't Buy Your Product

Today I wanna teach you guys HOW to launch an MLM product.   I'm actually really excited to teach you how to launch an MLM product. A lot of research and time has gone into planning and putting this together.    I wanna do a couple of things here...   First of all, I want to bring attention to and help you think about how Hollywood launches a movie.    Now think about this with me for a moment.    There are really cool movies that are coming out soon, and I LOVE going to movie theaters! I love...    The experience   When you walk in the light is a little bit dim, which makes the pupils dilate a little bit more (they do that and restaurants also)   The ambiance    There's a lot to it!   I'm actually a theme park junky as well. I'm not gonna lie... I love Disney.    I'm that guy that would totally go on rides by myself because I love the experience of it.    I love that before you even get on a ride they start pre-framing you for this big build-up.    HOW DOES HOLLYWOOD LAUNCH A MOVIE?   Right now you’re probably thinking, "What does that to have to do with what you're talking about?"    Just think about this with me for just a moment.    The way Hollywood launches a movie uses very much the same kind of methods.    They both use:    Anticipation   Build-up   Hollywood is always putting out small minute-long previews a year before the film comes out.   They probably don't even have the movie done… But they're saying, "Hey here's when it's coming out".   Sometimes it'll just be something as simple as the title.    They did this with one of the most recent Star Wars movies. They did a trailer six months ahead of time and all it did was play the iconic Star Wars music with the title and date overlayed.   And the crowd went ballistic!    I was like, "Oh my gosh, that's awesome."    There was NO story, it didn't say anything!    Now I want you to think about this a moment…    WHY is this such a powerful and impactful thing? What happened six months later?    They release a little bit of a story, usually about the protagonist.    They tell a little bit of background and they add a little bit of conflict in.    None of us like conflict but can you imagine how boring life would be if there wasn't any?    We do want a little bit of drama in our lives, whether or not you're willing to admit it ;)   If everything was easy 24/7   There were no challenges   No trials, nothing in our life   The salt of life would be gone.    THE KEY TO LAUNCHING A PRODUCT   Think about this with me for a moment…    Three months later and they release another preview.    Every single preview up until then has been giving you a specific date (or at least season if it's like a year out), "It's coming out on this day at this time".   **This is very very key to understand.**   They build up pressure and they build up pressure and they build up pressure up until the specific day…    THEN they'll start releasing:   Pre-booked tickets   Specific experiences that you can have with the movie   Now when the day of the actual movie comes up there's a HUGE amount of pressure that's built on a specific day in time like, "BOOM".    As a society, even if you're not a huge movie-goer there's a big percentage of people who have been educated on what the movie is and what it's gonna be about.    There's open loops like crazy, so there's a lot of curiosity and everyone's like, "I gotta go on that day" right?    But before that comes up… They're gonna get the actors to go and hang out on night shows. They're gonna go on:   Jimmy Fallon's Show   The Tonight Show   Today Show   … They're building up pressure for this thing and at the end of each of those shows, they're like, "Make sure you go see the show coming out this day, back to you guys".   If you look at what's happening, they're orchestrating this incredible event. Not at a certain location, not at one spot, but they're orchestrating an event… They're orchestrating NOISE.    And that's what campaigns are, they're building a campaign.   THE POWER OF A BOX OFFICE LAUNCH   Now, all of this pressure gets built up and it pushes towards this specific day and then "BAM", box office weekend happens.    They make so much money on the initial weekend that the movie's open, that there's usually not that much money left...    I mean there's a lot of money, but nothing like that huge initial burst, "BOOM!"    That huge initial burst pays for…   Not just the crews   It pays for ALL the stuff   …  Then they just live on the cash flow that's gonna come from the remainder of that film's life.    THAT’S BIG.    Obviously, this is NOT a new concept… But think about that. Most brand new products that there's a lot of buzz around, they ALL follow that same pattern!   THESE GUYS KNEW HOW TO LAUNCH   Three of my favorite guys EVER are:   Albert Lasker   P.T. Barnum   Claude Hopkins   SIDE NOTE: Have you seen the movie "The Greatest Showman"?    That movie is largely made up… He started the circus as his retirement project NOT to take care of his young family. Hollywood completely made that up.    Here’s some facts about P.T. Barnum:   Most of P.T. Barnum's career was done around museums   P.T. Barnum was the first guy to bring an elephant to America (so he made a huge deal around that)   Anyway… These guys lived INCREDIBLE lives and they ALL understood the same principle of building a pressure.   Stick with me because this is very, very powerful and will help you understand HOW to launch an MLM product.    I KNOW one of the reasons why a lot of people don't do well in MLM is because they don't know what I'm talking about right here.    When P.T. Barnum first brought an elephant to America, he wanted to make a big deal about it. He wanted to make a huge deal about it.   THE P.T BARNUM STYLE LAUNCH   So how did P.T. Barnum launch this elephant to the world?   He was rich a rich dude. He's the second millionaire in America.    One of his houses on the outskirts of New York was right next to these busy train tracks that led into the center of New York.   When he brought this elephant to America, he decided to plow his fields with an elephant right next to the train tracks.    The funny thing is… They were not plowing ANYTHING. They were fake plowing! NOTHING was planted there!    But he continued to plow his field with an elephant next to that incredibly busy train track until over 60 reporters showed up and they ALL captured the story. These reporters ran the story all over the place.    Only once he felt he had got enough buzz around him and his museum… THEN he finally stopped fake plowing his field with an elephant and sold the elephant.   But that technique created a HUGE boost in revenue for his museum. He kept doing this over and over and over again, every single time he started selling something brand new.    This is a BIG lesson in HOW to launch an MLM product and I'm trying to help you understand it.    This is one of the reasons why people don't buy from MLM-ers even though you have a great product… Because you don't understand the principle of a campaign.    Every time P.T. Barnum had a new product, he would create a campaign around the product.    HOW NOT TO LAUNCH AN MLM PRODUCT   Albert Lasker would do the exact same thing.    PT Barnum is famous for another campaign he did around a fake Mermaid that was "caught off the coast of Fiji". He created this whole ruse.   I'm not here to say whether or not that was good or bad… But the principle behind it is that whenever you have a product, you need to create a campaign.   Imagine if Hollywood spent $100 million dollars putting together a two-hour movie… And the first time you hear about it, is the day it goes to the movie theater.    QUESTION: How successful that would be?   ANSWER: Not very successful.    But most MLM-ers do that with their own MLMs product. What I'm trying to help you understand here is HOW to launch an MLM product. And to do that, you need to behave like a brand new MLM coming onto the market.    You need to build:   Anticipation   A campaign   All this pressure!    … It's orchestrated noise, it's orchestrated pressure.    You need to behave like a brand new MLM.    Right now you’re probably thinking, "But Stephen, my MLM's not brand new."    Yeah… But it might be new to all the people that you talk to about it.    There are TONS of MLMs out there I don't know about. TONS.   And I'm in this space with you!   You need to be building up noise and pressure and anticipation around the fact that there is this AMAZING thing coming out and, for a limited window of time, "box office weekend", you can participate in this great experience.   HOW TO LAUNCH AN MLM PRODUCT   It's not enough to…    Have a great product   Always let something be available   You need to take it off the market or say it's only available at this certain price/discount at this certain time.    When you do that, you're behaving like a brand new company entering the marketplace.    Creating buzz, creating a campaign, on a specific date, specific time, for a certain amount of time, a certain window… And then take it off.    I'm not saying to stop selling the product… But for new people that you're gonna acquire there's nothing wrong with opening up the window and saying, "Hey, the promo is only available for this amount of time. You can still buy it, but the promo's only available here.”   QUESTION: What do most MLMs do to their own distributors?    "Hey, there's a new flavor coming out… But it's only for this time."    This is a skill set that most MLMs know very well.    YOU’RE the distribution channel… They actually call you a distributor. YOU’RE the one that goes and buys it.    HOW TO LAUNCH AN MLM PRODUCT SUCCESSFULLY   What I need to understand and the point of this episode is that you can step back and say, "Oh my gosh, I've never behaved like a brand new business.”   You're technically a new company… But you DON’T enter the marketplace like a brand new company.    You gotta build up the pressure around that and then turn around and say, "Hey, only available for this time."   Remember what P.T. Barnum did with his elephant?    He found something SHOCKING - an elephant   He put it in front of distribution - a train.    You can build your own distribution channels, but it is waaay faster to hook into a distribution that already exists.   Find your train and start putting something out there and keep doing it until you feel like you've generated enough a BUZZ around the thing that you sell. This is big.    It's one of the reasons why most people don’t know how to launch an MLM product and they don't have any success with this stuff.    It's because they've never taken the time to sit back and actually orchestrate a campaign.    They don't behave like Hollywood releasing a movie.    Please, please behave like Hollywood releasing the movie.    You’ll find an insane amount of power will come in your pocket because most people don't know how to launch an MLM product with that one skill set.   A campaign is nothing more than orchestrated noise towards a specific date.   HOW TO LAUNCH AN MLM PRODUCT WITHOUT FACEBOOK   Facebook campaigns… That's NOT a campaign.     Facebook is destroying the term campaign, they're killing it.    A campaign is NOT an ad. It can be part of a campaign, but it's NOT a campaign.    It's like saying a tire is a car.   No, a tire is part of a car, but it's not the car.   It’s the same thing with Facebook ads… Paid advertising is not the only way to get traffic.    In fact, it's one of the weakest forms of it up until a certain point, and only then it becomes very powerful.   Think about the old school guys like P.T. Barnum, Clyde Hopkins, Albert Lasker.    These are the old-school marketers that changed the way we do a lot of stuff now. They didn't have all that tech… So how did they generate noise?    ANSWER: They were pros at creating buzz around a certain date and time with a certain message.    You've likely been given a script or message from your MLM   You probably have an awesome offer because your product is amazing    The reason why most people don't get paid in MLM for a while is that they don't know how to launch an MLM product and create campaigns.   HOW TO LAUNCH AN MLM PRODUCT STEVE LARSEN STYLE   What I would do is…     I would interview lots of people   Tell everybody that all the interviews are gonna be released on a certain date and time   Sell your product on the back of it   That’s almost guaranteed to generate a spike in sales.   The whole point of this episode is to help you understand why you need to behave like a new company entering the marketplace and how to launch an MLM product.    You can do it every quarter or every month, or however often you choose to do it.   Those spikes and sales is usually what cover my business expenses for quite some time… And then I live off of the cash flow.    This is a general business principle.    That's some gold nuggets right there.   LEARN HOW TO LAUNCH AN MLM PRODUCT   Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

SMHR 113: How To Launch Any MLM Product

Today I want to address a VERY big question that people ask me…     "Is MLM saturated?"   There’s something I've started doing a lot in the evenings…     I just go for a 10 - 20-mile bike ride.    I also like to walk quite a bit so I can just listen to podcasts.    I'm studying    I'm thinking    Sometimes I'm just jamming out to music   … It's become my ME time.    I'm sure it won't always be in the evenings, but it has been for the past little bit… Especially while I've just done my big OfferMind.    So many of you guys came and it was AWESOME! About 650 people had a ticket and about 600 showed up (which is a pretty standard show-up rate for an event).   We did a good chunk in sales, and it's just been so much fun to work with all those new people.    I've really, really enjoyed it.    What's interesting is... Since then, I've needed some DECOMPRESS time.    At the time of recording this episode, I'm speaking at Carnegie Hall.    Martha Stewart is speaking   Michael Gerber is gonna be there   Dan Kennedy is gonna be there so long as his health is okay    ... This is nuts!    ANYWAYS: If you guys wanna change your life, listen to what I'm doing on this show. Go publish for ONE YEAR…  Come back to me in one year and you tell me if your financial life is not drastically different.   There is something magical about publishing.   **That's not the purpose of today's episode.**    THE GIFT OF MLM MARKET SATURATION   I wanna address a question that comes up frequently and you have likely have heard it if you've been in this space for more than six months.    I LOVE MLM.    I love it.    It's so, so, so fun.    One of my favorite things to do in MLM is to look at articles that other people have posted about why they think MLM is NOT okay.    And what you’ll find is... Most people who publish these articles are usually those who've been in it but DID NOT figure out how to have success and they feel jaded.    They feel, "Oh, everything's bad. For shame. For shame."    And they go write these terrible reviews…    That makes some people think, "Well, that just means MLM is bad."    No, no, no!    I've had NEGATIVE reviews. I've had TERRIBLE reviews.   There are always naysayers and it doesn't change just because it IS or IS NOT MLM, network marketing, direct sales, whatever you choose to call it.    There will always be Negative Nancies with Poopy Pants syndrome… That’s just how it is.    I believe it's a GIFT that people think MLM is saturated…    And I’m gonna tell you WHY.    It's NOT because it lowers competition…    THE TYPE OF MARKET I DON’T WANT   A little while ago, I had somebody reach out to me and say, "Steven, I would love to buy Secret MLM Hacks. How much money will you guarantee that I will make?"   And I was like, "What are you talking about?"    I don't know if I've told you this in the past but just stick with me for a moment here…    They said, "How much money do you guarantee I will make with your course?"    And I said, "I don't even know who you are. I'm not gonna guarantee a number. This may not be for you."    She said, "Are you telling me that you don't wanna sell it to me?"    And I was like, "Yeah, I don't think you're a good fit for it."    She's was like, "Are you serious?"    So I said, "Yeah."    I don't care if you have the money.    The way I bring somebody into my product is usually what determines what they do after they've bought the product.    MEANING: If I have to beg somebody into my downline, I usually have to beg them to do something while they're in my downline.    I DON’T want that kind of individual (and I'm not judging someone's self-worth).   I want somebody who is going to be a runner, a builder… Someone who's gonna run around and go far with this thing.    I am not trying to convince anybody to get in my downline.   I do stuff like what I'm doing right now.    People who hear my voice and see what I'm doing… They catch the vision and they find a way into my downline.    I'm NOT trying to pitch you, but you need to understand why this is such a powerful principle.    THE SATURATED MLM MARKET GIFT   I don't BEG or ASK anybody to join my downline.    You know that nasty convincing feeling that you get sometimes? We've all been there, it's okay.    You're like, "Man, I feel like I've kinda pushed them in there."    … And then they don't do ANYTHING. That’s exactly what I'm talking about.    When people say, "The market is saturated. The market is so saturated."   THAT’S A GIFT!    That’s why I went into MLM.    The fact that I can say, "MLM," and 90% of any room already has an opinion… Oh my gosh! That's huge.    I love the show Shark Tank.   In one of the episodes of Shark Tank, there is an episode where they loved this guy…   They loved his product   They loved what he was doing   They loved everything about this guy   … But they didn't fund him.   The reason they didn't fund him was one of the most powerful lessons I've ever learned in my life.    They said, "We want your product, BUT it would take us millions of dollars to educate the market enough to want to buy that product."   "We want your product, BUT it would take millions of dollars to EDUCATE the market enough to want to buy that."    That's the ONLY reason they didn't fund him.    I DON’T WANT TO EDUCATE THE MARKET   Education takes time and money.    The fact that I can walk into a room and say, "MLM," and 90% of everyone already knows what the heck I'm talking about is a GIFT.    It is a gift.    When someone says, "Oh, well, the market's really saturated." That just means the market's been validated.    That DOESN’T mean that you shouldn't go into it.   When I'm looking to see what to sell, I look for the MOST:    Competitive   Cutthroat   Bloody red market   … That I can.    I want that.    This is literally one of my strategies. I know it is one of the reasons I’ve done so well.    In the last year and a half leaving my job, we're about to cross $4 Million.    The strategy I'm teaching you right here right now is one of the MAJOR reasons why stuff has blown up so much.    It's blown up so much because I have actively pursued bloody red, highly competitive markets.    YOU DON’T NEED TO EDUCATE THE MLM SPACE   This is a deep concept but if you came to OfferMind, you know what I'm talking about.   The reason I want saturated markets is that the customer has ALREADY been educated.    I don't need to be the one educating them.    There's a HUGE market out there.    So much money is running around the MLM space and that market is constantly finding new customers.    People who were NEVER planning on being a customer.    The MLM market as a whole are educating my dream customer for me.    All I do is wait patiently for that person to get frustrated with what they've been taught.    "Hey, you want to have success in MLM? Go talk to all your friends and family."    I just wait.    I wait for that person to get frustrated enough that when they finally see my message, my Facebook ads, my YouTube videos, the podcast or whatever it might be, they look at it and they go, "You know what? I'm kind of tired. I didn't realize that there's another way to do this."   BOOM!   MLM MARKET POSITIONING    I don't need to tell them that the other way is painful because they're experiencing pain. It's one of the greatest hacks to the game EVER.    This is one of the FIRST things I do with any corporate clients. I don't just serve the MLM space. I've done a lot of stuff with lots of big people and that's one of the first things I help them figure out.    That's called MARKET POSITIONING. You need to figure out how you’re gonna position yourself in relation to the market.    All I do is wait for people to get frustrated in the MLM space and I'm ready and waitin over here on this side, just speaking as loud as I can.    I'm just shouting my message into that space.    I'm not convincing   I'm not pushing   This is one of the FASTEST ways to grow 'cause I'm NOT the one educating them.    An entire market is saying the exact same thing. There are billions, probably trillions of dollars inside MLM.    And they're the ones who are educating my future dream customer.    When somebody says, "Oh, the MLM space is really, really saturated."    GOOD!   WHY I LOVE SATURATED MARKETS   Do you know why I sell in the ClickFunnels space also?    QUESTION: How much money and manpower is being spent on educating funnel builders inside of ClickFunnels?    ANSWER: They have over 400 employees. They spend millions of dollars in overhead every month.   When someone comes in and says, "I'm gonna compete with that."    It's like, "Good luck, Chuck."    You gotta look at the firepower you're dealing with.    All I do with the ClickFunnel space is complement it. When somebody comes into ClickFunnels, I'm like, "Hey, use ClickFunnels 'cause you should use ClickFunnels and it's dumb not to. By the way, if you want a free trial go to freecftrial.com and it'll give you a free trial of ClickFunnels, freecftrial.com.”   But what I do with ClickFunnels is wait patiently for the person to just say, "You know what, I wish somebody would just build it for me."    With ClickFunnels, I compliment that market. But in MLM, I compete with that market.    I'm throwing rocks into the market. I DON’T do that with ClickFunnels. I'm NOT throwing rocks at ClickFunnels. That's dumb.    I love ClickFunnels.    My market positioning matters. So when I hear somebody say something like, "Hey, but the MLM space is supersaturated."    That is market validation!    That actually represents security.    But you're not taught that in school. I was taught that it’s bad!    I was taught that when there’s competition, I should run the other way.    WRONG!   It takes a lifetime of dedication to build the momentum that's required to build a market.    I can either spend my entire lifetime going and developing a new market OR go see where the noise already is.    What you have to understand is that a marketer DOES NOT create attention. They just align with where attention already is.    THE BENEFIT OF A SATURATED MLM MARKET       Realize the benefit to having such massive saturation. It is a benefit.    Then all I gotta do is figure out, "How am I gonna position myself in relation to that market?"   THIS is one of the reasons why my stuff is blowing up so much. I look for places where there's a lot of noise and lots of pressure.    I don't need to create that because it's already there!    One of the reasons MLM works so well is because I have purposefully targeted the MLM space, knowing that it's saturated.    One of the biggest fears I had was that I couldn’t go talk to someone because they'd already been pitched…    Q: How many books have you ever bought on one topic? My guess is that it's more than one.    It's a false belief to sit back and say, "I can't because they have already purchased."    GOOD! I should not be the first person that my customer ever buys from.    I want to help you realize there are literally decades of previous people who've built ALL this:    Pressure    Noise   Education    … For us!    I don't have to educate people on what MLM is. All I have to do is educate them on why my stuff is cool and why they should buy it. It's a gift.   I don't care what MLM you're in, I just want to go change the industry.    EDUCATE THE SECRET MLM HACKS MARKET   I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com.  

SMHR 112: Is MLM Oversaturated?

So here’s the big mystery... How do real MLMers like us... Who didn’t cheat and ONLY bug family members and friends. Who want to GROW a profitable home-business... How do we recruit A-Players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio...

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SMHR 114: Turning Your Product Into An Offer

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