Miscellaneous
A repeat guest and friend, Jacob Morgan (author of TwittFaced) will be on our show to discuss a critical topic; How do you help organizations understand how to move from fans and followers to customers and advocates. In other words, moving beyond social media as channel and towards long term customer engagement strategy. There has been a lot of talk and a lot of hype around the “SCRM” acronym and term; Lets let Jacob define this for us!