Science
Ashley Barlow, PharmD (MD Anderson Cancer Center) & Brooke Barlow, PharmD (University of Kentucky Chandler Medical Center) - @theABofPharmaC and PGY2 Pharmacy Practice Residents - talk to us about developing their professional brand using Twitter and why creating an online presence can help you achieve your career goals. Key Lessons: Social media, especially Twitter, has become an increasingly important forum for connecting with professional colleagues and engaging in dialog about cutting edge issues that impact patient care and pharmacy practice. To get started, read this brief article by Robert Pugliese entitled How Twitter Has Made Me a Better Pharmacist. Consider maintaining separate professional and personal social media accounts. Instagram, Facebook, LinkedIn, and Twitter are the most commonly used social media platforms for professional networking purposes. Everyone should purposefully develop their professional brand online. Your digital footprint ultimately reflects your reputation. Your online persona is perhaps the first and most important impression that others with have of you. Think about the ABCDEs of your social media presence. A - align your social media with your professional goals. B - build your profile with a professional bio and photo. C - curate the content you find interesting and important. D - define your audience. E - engage in conversations ... be sure to like, comment, and retweet! Your online network through social media can lead to many new opportunities. Get the Social Media Infographic by Ashley and Brooke Barlow (@theABofPharmaC)