Social ROI – How do you track and measure your social media marketing?

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This year, Nate and I had another opportunity to kick around some ideas about ROI, which we've done ever since we first met. That concept is defined differently depending on who you are speaking to and what you want to measure: i.e. influence or investment (hard dollars and cents). What matters most? And, how do you make the dollars-and-cents connection? Listen in our conversation on this podcast segment for Smart-Savvy Entrepreneurs.