SON FISH SAUCE - Danny Tran

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Restaurant Talks OFF THE CLOCK with Jon Nguyen

Business


It's not very often we get to have a direct relationship with the actual manufacturers of the Asian products that we use. And it's not very often we think of these Asian ingredients to be of the highest quality and standards. Well, our guest today, Danny Tran, co-owner and founder of Son Fish Sauce is trying to change that narrative. His story teaches us that as the more we look for opportunities, the easier it is for those opportunities to find us. Life took him across the world back to Vietnam, and many failures until the fish sauce business found him to expand its reach to the world. Danny's perspective on Vietnam and our culture is contradicting to how our elders view it, but hopefully, through the quality of his product and his passion for exposing the richness of Vietnamese culture through its native products, we can all appreciate the value of what Vietnam brings to our world in cuisine.