Business
A meal that the Soom Foods family enjoyed in a town tucked against the Mediterranean Sea confirmed that the secret to bringing people together over good food could be a piece of cake. Literally! The ingredient that made the delicious difference in the dessert they shared that night was tahini. In the states, they felt that we had nothing close to the flavor found overseas. Eventually, they learned the magic lay in the Ethiopian sesame seeds used for ages to make the world’s best tahini. So Soom Foods crafted the blend that could bring that taste home. Co-founder Amy Zitelman joins Justin to discuss this fast-growing food brand!