Business
Annie Scranton founded Pace PR after a seemingly unfortunate career event caused her to make a sudden career pivot. After spending a decade of her career as a producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC, Annie learned what it takes to get booked on a television spot and the value of thought leadership In this episode, Annie shares her insights on how to become a thought leader and gives her inside tips for getting noticed in media and for getting booked as an expert on any show. Topics Discussed What is thought leadership Who can be a thought leader and the benefits of being a thought leader 3 actions to take if you want to become a thought leader Why you need to create a personal website and what to include in it How to find your thought leadership focus area What you need to know if you want to get booked on any TV show What you must-do if you want to get booked on any show on any network The best approach to take to get noticed when pitching Episode Show Notes: Click to go to episode show notes page