Status (luxury) consumption among British and Indian consumers

Status (luxury) consumption among British and Indian consume...

Paurav Shukla on marketing management

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Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define status
Recently one of my research papers got published in the ‘International Marketing Review’. ...Read More