Status (luxury) consumption in cross-national context: Managerial implications

Status (luxury) consumption in cross-national context: Manag...

Paurav Shukla on marketing management

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In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications. Image by minxlj via Flickr To briefly summarise the study, it focused on
In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I dis...Read More