Business
There are more than three billion social media users around the world. A company can only truly reach its full potential if it understands the depth of its online presence to connect with this audience; one Canadian artificial intelligence and machine learning Company has developed tools to help businesses and agencies fully understand this .... Datametrex AI Limited trades on the TSX Venture and focuses on collecting and presenting data. Its wholly owned subsidiary, Nexalogy Environics, utilizes these tools to provide data analytics insights to businesses and government agencies. Its core technology, Nexaintelligence, is a powerful social discovery tool that analyzes millions of data points from numerous social media platforms. This technology is offered as a software as a solution package, or SaaS, to government agencies and retail brands, while also having applications for internet of things, or IoT-connected smart cities. Sometimes referred to as "on-demand software” SaaS is a delivery model where software is licensed on a subscription basis and is centrally-hosted. Nexaintelligence utilizes a social discovery engine that analyzes data to find new audiences, trends, risks and voters and removes spam, streamlining what people need to see, filtering out the junk. For companies and government agencies who want to fully understand their online influence and identify fake news, this technology has all the right applications. The global social media analytics market is expected to reach $16.37 billion by 2023, according to a Research and Markets report, and Stockhouse caught up with Datametrex CEO Marshall Gunter to learn more ....