Stone & Wood’s Jamie Cook on building one of Australia’s most popular craft beer brands | #11

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Idea Exchange American Express

Business


In this episode, how an ex-punk rocker turned corporate brewer left it all behind to start one of Australia’s most successful craft breweries. “We want to be that brewery that adds massive value to every single one of our stakeholders.” Jamie Cook is the co-founder of Stone & Wood, one of one of Australia’s most loved and awarded craft beer brands. Founded in Byron Bay in 2008, Stone & Wood exceeded annual production of 12 million litres in just its tenth year of operations … to put that into perspective, only one other beer has come close to this feat in recent history. In this generous chat Jamie Cook shares, where the idea for Stone & Wood came from, how he and his partners got the original idea to market, how they financed the business in those early days (sold the business 6-months in, only to buy it back!), the importance of branding and more...     Support the show: https://www.americanexpress.com/au/credit-cards/membership-benefits/idea-exchange/