Arts
Hi, what’s up everyone! Today is the 4 th of July and finally I’m having a more quiet day to record some podcast episodes as everyone’s off. Over the past few weeks, I received many applications for my Fully Booked Spa done-for-you FB ads program so I talked to many spa owners. And there was a recurring theme: these spa owners worked with a marketing agency before and they were advised to heavily discount their services, like 50% off or even more. And yes, it works to get bookings, but these people are very likely to be deal hunters – so they won’t re- book at full price. So discounting is not a good way to build a repeat, loyal clientele. And of course no business owners likes to discount their services! So what to do instead?