As the Founder and CEO of his firm, Roderick Jefferson & Associates, Roderick Jefferson has made a career out of helping organizations get their sales enablement initiatives into tip-top shape. A speaker at the 2020 B2B Marketing Exchange, Roderick reveals how a few key adjustments to rep on-boarding, enablement and collaboration practices can help decrease time to revenue.

B2B Marketing Exchange

Take The Pain Out Of Sales Enablement

The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Every week, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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B2B Marketing Exchange